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Press Release - Little Rock Marathon - 1/31/06

FOR IMMEDIATE RELEASE
                               Contact: Geneva Hampton
                                        501-371-4639 or 501-351-7730 cell
                                          
                                        Gina Marchese Pharis
                                        501-918-5321 or 501-351-7700 (cell)
                                        

           Race Registrations Up 100% From This Time Last Year
               Field Limit Could Be Reached By Mid-February


(Little Rock, January 30, 2006) - With a little more than a month remaining 
before race day, registration for the 2006 Little Rock Marathon, presented 
by the Arkansas Democrat-Gazette, has increased more than 100% as compared 
to this time last year, race officials announced today. 
 
The Little Rock Marathon is Sunday, March 5.  The Little Rock Marathon is 
actually six separate events.  Events include a two day health and fitness 
expo, the marathon (26.2 miles) race, the half marathon (13.1 miles) race, 
a relay marathon (26.2 miles divided into four legs with each individual 
running/walking a little over 6 miles) race, a 5K (3.1 miles) fun run/walk 
and the Little Rockers Kids Marathon (26.2 miles completed over an extended 
time frame).  Participant can run, walk or do a combination of running and 
walking in any of the events.  
 
According to Bill Torrey, race director, the reasons for the increase stem 
from a combination of international media coverage, "word of mouth," and 
grass roots promotion.  
 
"Last year we had a lot of national media coverage with Governor Huckabee 
and Governor Vilsack running," Torrey said. "Our race was on CNN, the Today 
Show, MSNBC and in countless newspapers.  We had more headlines about our 
race than the Los Angeles Marathon, which took place the same day."   
 
The 50 States Marathon Club, with more than 1,000 members world wide, has 
selected the Little Rock Marathon as its quarterly meeting.  Members of the 
50 States Marathon Club run a marathon in each state and the Little Rock 
Marathon fills a race needed in Arkansas.  
 
"When you have the world's largest finisher's medal word gets out," he 
said." Runner's World said last year's  medal was the biggest in the world 
and we made this year's medal much bigger.  When we travel to other races 
to promote Little Rock people sign up when they see the medal.  I guess 
they want to take a piece of the rock home."  
 
"At the rate we are going, we will probably reach our maximum field in a 
couple weeks," Torrey said. "Since we have a limited number of those huge 
medals, we do not want to run out. It is a nice problem to have." 

Torrey also credited a strong volunteer base as leading to the continued 
success of the event. 

Online registration and mail in registration for the Little Rock Marathon 
and companion races will close February 21st at midnight or when the 
maximum field limit is reached. 

For more information visit www.littlerockmarathon.com or contact Geneva 
Hampton at 501-371-4639/.



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