FOR IMMEDIATE RELEASE
Twin Cities In Motion Reveals New Look & Alignment
Medtronic Twin Cities Marathon Organizer Evolving Itself
St. Paul, Minn. - December 12, 2023 - Twin Cities In Motion, the community
movement nonprofit that organizes the Medtronic Twin Cities Marathon and a
year-round calendar of events attracting more than 45,000 active
participants, unveiled its new brand and evolving community direction this
week.
Over the last three years TCM has been asking hard questions about what
limits individuals from being in motion and how TCM as a non-profit
organization can do more to address these challenges. Seeing significant
opportunities to do more, the organization is introducing a bolder vision
for its organization:
A community that engages each other through movement,
making for a healthier society both socially and physically.
"We know from more than 40 years of experience the significant physical,
mental and social benefits that being in motion offers individuals and our
community," Twin Cities In Motion President Dean Orton said. "We see the
opportunity and need for us is to be more than our events. Building upon
them to extend new programs and services that help more individuals get in
motion for the first time as well as do more to help those who are in
motion, have gotten away from it, or to better sustain a pace of motion
best for them."
A leading example of working towards its bolder vision is the
groundbreaking TC Kids Run Free program. All youth 18 and under can now
fully participate and experience TCM events free of charge. They wanted to
remove any cost barrier for kids and families, allowing them to discover
the joy of running.
"We know how motivating it is to keep running once you’ve bibbed up and
succeeded in crossing a cheering finish line," Orton said. Our vision for
them is starting and sustaining what we feel can lead to a lifetime motion
journey. Results are very encouraging -- over 11,000 kids participated in
just our first two years!"
Additionally, the nonprofit is creating a community space for year-round
gathering as a leading hub for motion. TCM is rolling out new programs,
events and services by leveraging its new Twin Cities Motion Center to
gather like-minded nonprofits in a co-officing space that offers
opportunities for community gatherings and runs along the nearby
Mississippi River.
"With a bolder vision and greater impact in areas of community need we feel
strongly we’ll inspire and earn new and more diverse levels of financial
support. For the last couple of years, we have been covering new ground for
us, and even within the industry, as we build out membership, major giving
and foundation programs as well as partnership with other non-profits
around our new Twin Cities Motion Center."
The new Twin Cities In Motion logo representing the organization’s updated
vision is designed to evoke the arms-raised gesture of personal triumph
displayed so often at the finish line of its events.
"More people raising their arms in triumph - however they define success in
their motion goal motivates us all," Orton noted. "Our vision pushes us to
go beyond the success of event participation, but to a larger commitment of
getting more people active and supported in staying on their motion
journeys regardless of if they ever run a race."
Twin Cities In Motion launched registration for its 2024 spring events last
week. The organization will host:
- Hot Dash, presented by Summit Brewing Co.
5K and 10K
Minneapolis, Saturday, March 23
- Get in Gear
5K, 10K & Medtronic Half Marathon
Minnehaha Park, Saturday, April 27
- PNC Women Run the Cities, presented by TRIA
5K, 10K & 10 mile
Minnehaha Park, Saturday, May 18
Registration for 2024 Medtronic Twin Cities Marathon Weekend will open in
March, and feature events for participants of all ages and paces.
Learn more about Twin Cities In Motion at tcmevents.org
Twin Cities In Motion (TCM) is a community motion nonprofit and the
region’s premier running event organizer. TCM believes a community that
engages each other through movement, makes a healthier society both
socially and physically. TCM is a 501 (c) 3 nonprofit that organizes dozens
of events throughout the year, including the Medtronic Twin Cities
Marathon, a Top 10 U.S. marathon, to provide opportunities for people of
all ages, abilities, and experiences to live an active, healthy lifestyle.
Collectively, TCM and its charity partners that fundraise at TCM events
regularly give back more than $1 million annually to a variety of causes.
For more information, visit us at tcmevents.org, or find us on Facebook,
Instagram and Twitter @tcmarathon.
###
|
