FOR IMMEDIATE RELEASE
Twin Cities In Motion Partners with FitRankings
for Virtual Monthly Challenges
Partnership Enhances Virtual Engagement for Runners Now and Into the Future
St. Paul, Minn. - September 8, 2020 - Twin Cities In Motion (TCM), the
nonprofit organizer of the Medtronic Twin Cities Marathon and a year-round
calendar of running events in the Minneapolis and St. Paul has partnered
with FitRankings to add engaging, month-long fitness challenges to its
portfolio.
FitRankings, the industry leader in digital fitness challenges and virtual
racing technology, provides a one-stop, app-agnostic platform for
registration and record-keeping for the MNy Monthly Challenges TCM launched
in August. FitRankings' flexible platform allows the creation of fitness
engagements based on distance-run, time-elapsed, running elevation and
more.
"We're excited about our partnership with FitRankings and the opportunities
it will open up for us in the virtual fitness space," Twin Cities In Motion
executive director Virginia Brophy Achman said. "The FitRankings tool will
allow us to stay connected with our customers in meaningful ways during the
pandemic and will open new ways to support them on their fitness journeys
in the coming years."
TCM's current fitness challenge, the September Back to S'Cool MNy Monthly
Challenge is asking participants to log an average of 26.2 minutes per day
of training during the month - either by keeping up with their daily
homework or by doing some make-up work as needed - with FitRankings
tracking participant progress directly from apps such as FitBit, Apple
Health, RunKeeper and Strava.
"Virtual racing is having its day because of COVID, but it needs to be more
interesting for participants," FitRankings CEO and founder Patrick Hitchins
said. "FitRankings mission is to empower communities like Twin Cities In
Motion with the turnkey technology and tools to create the most authentic
and engaging virtual challenges for their community. We are excited to see
Twin Cities In Motion lead the way in creating experiences that go well
beyond the average virtual 5K."
Twin Cities In Motion's MNy Monthly Challenges run through the end of 2020.
Participants can sign up a month at a time for just $19 (plus processing
fees) or opt for a season pass which includes a swag box for $105 (plus
processing fees).
Twin Cities In Motion (TCM) is the region's premier running event company.
Its mission is simple - ignite everyone's inner athlete. TCM is a 501 (c) 3
nonprofit that organizes 27 races throughout the year, including the
Medtronic Twin Cities Marathon, a Top 10 U.S. marathon, to provide
opportunities for people of all ages, abilities, and experiences to live an
active, healthy lifestyle. Collectively, TCM and its charity partners that
fundraise at TCM events give back more than $1.1 million annually to a
variety of causes. For more information, visit us at tcmevents.org, or find
us on Facebook and Twitter @tcmarathon.
FitRankings is connecting the world through fitness. Based in Austin,
Texas, FitRankings is the leader in digital fitness challenges and virtual
racing technology. FitRankings technology features a universal platform
that connects to the latest apps and wearables. FitRankings provides
organizations enterprise software tools, security, and support to create
authentic and engaging digital fitness experiences for their communities.
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