FOR IMMEDIATE RELEASE
Twin Cities In Motion Debuts New Logo for
Medtronic Twin Cities Marathon
Saint Paul, MN (February 2, 2011) - Twin Cities In Motion (TCM) debuted a
new logo today for the Medtronic Twin Cities Marathon, marking thirty years
and beginning a new chapter in their history. Registration for the 30th
running of the event opened today. This year's marathon will be run on
Sunday, October 2, 2011.
Hailed as "The Most Beautiful Urban Marathon in America®," a leaf was
identified as the strongest symbol of the event's history and a fitting
representation of the marathon experience. The new mark captures the spirit
of the race and the Twin Cities community by joining two distinct halves
into a single unit. The icon represents both the Twin Cities separated by
the Mississippi River, and the beautiful marathon course that joins the two
communities. The leaf logo is displayed alongside the event name, which is
set in custom letterforms and compliments the icon with a crisp, modern
style.
"It's more than just a running event. After 30 years, the Medtronic Twin
Cities Marathon is an icon in the community," said Virginia Brophy Achman,
Executive Director for TCM. "The marathon really deserves an identity of
its own."
The familiar "leaf man" icon which debuted in 1985 lives on in the
corporate identity for TCM, the organization responsible for planning and
executing the Medtronic Twin Cities Marathon and nearly a dozen other
year-round running events. This created the need for a new logo for the
Medtronic Twin Cities Marathon and its weekend of events.
Twin Cities In Motion, (formerly Twin Cities Marathon, Inc.) is the
non-profit organization that organizes running events throughout the year,
including the Valentine's Day TC 5K, 100% Irish For A Day TC 5K & TC 10
Mile, Medtronic TC 1 Mile, Twins Territory 4K, Red, White & Boom! TC Half
Marathon, the TC 5K, TC 10K & Medtronic TC Family Events, Medtronic Twin
Cities Marathon, Medtronic TC 10 Mile, all related events and Medtronic TC
Kids Marathon program, as a community service for the Minneapolis/St. Paul
area. Visit www.tcmevents.org for more information.
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