FOR IMMEDIATE RELEASE
Contact: Kristyn Shiring
Event Coordinator
(757) 412-1056

MIDDLE SCHOOL CHALLENGE TO BE ADDED TO SHAMROCK SPORTSFEST
Continuing to Spread Awareness about Obesity, Shamrock adds 8k Middle
School Program to their Three Day Event

Virginia Beach, VA, June 25, 2007---The Yuengling Shamrock Sportsfest, held
in Virginia Beach, Virginia will be adding an 8k Middle School Challenge to
its three day event in March 2008. The middle school students will run in
the same race and begin at the same time as all of the other 8k
participants. Sponsored by ShoreBreak, the aim of the Middle School
Challenge is to continue to spread knowledge to young students about the
increasing issue of obesity in our country.

The addition of the ShoreBreak Middle School Challenge will be the third
children's race added to the Shamrock Sportsfest. In 2006, Shamrock
initiated the "final mile" for elementary aged students. The kids run 25.2
miles on their own in the weeks leading up to Shamrock. They come to the
Sportsfest in March to complete their "final mile" on the boardwalk with
all of their elementary school friends. Another children's race put on is
the Children's Marathon held for kids aged 6 months through 5 years. These
kids complete a 26.2 yard dash.

The goal Shamrock now holds is to spread the awareness of obesity to middle
school students. In addition, a major purpose is to teach children that
exercising, and running in particular, is fun! Some of the things Shamrock
will be providing for the Middle School Challenge are training schedules,
training logs, incentives provided by ShoreBreak, and prize money to the
school with the highest participation rate. Matt Falvey, owner of
ShoreBreak is very enthusiastic about the upcoming event. "We are excited
about sponsoring the Shorebreak Middle School Challenge. We hope that by
participating in the challenge local students will be embarking on a
lifetime of physical fitness," says Falvey. Be sure to visit Shamrock's
website at www.shamrockmarathon.com for upcoming
information regarding the ShoreBreak Middle School Challenge.

Yuengling's Shamrock Sportsfest now hosts over 16,000 participants for its
five different races. Participants come from all 50 states with an average
age of 38 years old. This non-profit organization supports charities such
as the Mitochondrial Disease Foundation, the Joy Fund, and Operation Smile.

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