FOR IMMEDIATE RELEASE
Contact: Alisa Tubbs, Shade Team, 480.239.6547
Elite Racing, Inc. 858.450.6510
(Susan Reid / Audra Fleming)
RUN FOR SHADE!
Shonda Schilling and Shade Team runners training to Rock 'n' Roll
Phoenix, Ariz. — The Shade Foundation of America's founder, Shonda
Schilling, has been caught up in major league baseball's World Series these
past several days, but she is also training hard for her own athletic
achievement - the P.F. Chang’s Rock 'n' Roll Arizona Marathon & ½ Marathon
on January 9, 2005.
Shonda, along with runners from her Shade Team, is training for the local
race while raising funds for the Shade Foundation. Funds raised will help
establish an Arizona Melanoma Registry and provide shade coverings for
school playgrounds. Shonda began the marathon program this year, and is
hoping she and the Shade Team members can raise $25,000. Her husband,
Boston Red Sox pitcher Curt Schilling, has offered to match all donations,
dollar for dollar up to the goal of $25,000 for the Shade Team.
Shonda, mother of four small children, founded the Shade Foundation in 2002
after her successful battle against melanoma. The Shade Foundation is
working to create sun-safety attitudes in society, especially in our youth.
Developing responsible sun attitudes at an early age can eliminate the
alarming statistics that continue to increase. Skin cancer is the most
common form of cancer in the United States, with more than 1 million new
cases diagnosed each year. Approximately 92,000 will be melanoma, the most
deadly form of skin cancer.
Shade Team runners donate or raise $260.20 ($10 a mile). Each person will
receive a team shirt from Reebok, a training program for the final 10 weeks
prior to the race, personalized coaching, professional clinics, a Victory
Party hosted by Shonda Schilling, and the fun experience of training with a
team while supporting a charity.
"It's an exciting time of the year as runners are now adding mileage and
improving their endurance and strength," said Alisa Tubbs, Shade Team
Coach. "Being part of a team like this provides additional inspiration to
ensure they stick to a good program through the tough final several weeks
of training, and cross the finish line happy, healthy, and knowing they
have done a great thing for themselves, and for a great cause."
To learn more about becoming a Shade Team member or how to sponsor a runner
for $10 a mile to participate for you, email
or call the Shade Foundation at 480.595.4858.
The P.F. Chang's Rock ‘n’ Roll Arizona Marathon & 1/2 Marathon hosts its
second running in the Valley of the Sun on Jan. 9, 2005. Participants are
treated to more than 50 live bands along the courses, 40 high school
cheerleading squads, and a finish line festival at Arizona State
University. An evening concert at Tempe Town Lake completes the day. The
inaugural event last year welcomed more than 29,000 runners and walkers,
making it the largest first time annual running event in history.
For more information or to register for the race visit www.rnraz.com, call
800.311.1255 or contact P.F. Chang's Rock 'n' Roll Arizona c/o Elite
Racing, 5452 Oberlin Dr., San Diego, CA 92121.
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