FOR IMMEDIATE RELEASE
Contact: Dennis Bickmeoer
2008 ORANGE COUNTY MARATHON ADDS NEW TITLE AND PRESENTING SPONSORS
Orange County based companies, Avia and Nutrilite,
partner with premier running event
ORANGE COUNTY, CALIFORNIA (June 25, 2007) – The Orange County Marathon
today welcomed the addition of two Orange County, California, based
companies, with worldwide product distribution and brand appeal, as the
title sponsor and presenting sponsor for the 2008 event.
Avia, a high-profile performance and technology leader in the running shoe
category with corporate offices in Aliso Viejo, and Nutrilite, the world's
leading brand of vitamins, minerals and dietary supplements (based on 2005
sales) out of Buena Park, have come on board as the title and presenting
sponsors, respectively, for the January 6, 2008, Avia Orange County
Marathon Presented by Nutrilite.
"We are proud to welcome two hometown companies who have a strong presence
globally in the exercise, health and nutrition industries," said Bill
Sumner, race director, in making the announcement. "Both companies are very
active in promoting exercise and good health, but they are also strong
community supporters, which aligns with our commitment to support a number
of non-profit organizations through this event. Having Avia and Nutrilite
as part of our team will help us continue to raise the profile of this
much-anticipated annual event."
In addition to the 26.2-mile marathon, which starts in Newport Beach and
finishes in Irvine, the event day features a half-marathon, a 5K run and a
kid's run. A two-day Health Expo, January 4th and 5th, is also a major part
of the weekend.
"To be associated with this growing event right here in our backyard is a
great opportunity for Avia," said Ed Goldman, vice president of marketing
for Avia. "This is the only major marathon to be title sponsored by an
athletic footwear brand, which is not only exciting for the company, but is
very meaningful to our retail partners. We are looking forward to a
longstanding alliance with this marathon as we work together to activate
our involvement leading up to and during the event."
"This makes total sense for us as we focus on optimal health, giving back
to our community and helping people achieve their personal goals," said
Bill Dombrowski, manager, Nutrilite Brand Experience. "We have the same
objectives as the event organizers – helping people do something they
didn't think they could do. We have been doing business in Orange County
for more than 70 years and place a strong emphasis on personal wellness and
community responsibility, so we are pleased to be part of the Orange County
For more information or to register for one of the 2008 Avia Orange County
Marathon Presented by Nutrilite running events, log onto www.ocmarathon.com.
For more information on Avia, log onto www.avia.com and for Nutrilite,
log onto www.nutrilite.com.