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Press Release - OC Marathon - 3/27/12

FOR IMMEDIATE RELEASE

       OC Marathon On Pace For Record Entries; Introduces "OC Tastefest"

NEWPORT BEACH, Calif. - Entries for the 2012 OC Marathon, one of the 
premier destination races in Southern California, are 30 percent ahead of 
last year and expected to top the record 15,000 runners in 2011.  Among the 
reasons for the growth spurt are the popularity of the "Beach Cities 
Challenge", the "Kids Run the OC presented by Nutrilite®" and the all-new 
"OC Tastefest."  The OC Marathon is considered as one of the best full and 
half marathon courses in the state due to its diverse terrain, changing 
vistas and majestic ocean views.  It traverses Newport Beach, Costa Mesa, 
Irvine and Santa Ana and boasts a blend of chic coastal scenery, tranquil 
nature and sophisticated arts and shopping.  Detailed information is 
available at www.ocmarathon.com.

Helping fuel the surge in entries is the high interest among runners in the 
"California Beach Cities Challenge" racing series, a unique alliance among 
the Surf City USA Marathon, the Long Beach International City Bank 
Marathon, and the OC Marathon-all of which utilize a portion of Pacific 
Coast Highway.  Runners who participate in all events in the series 
(consecutively) are rewarded with a large medal in the shape of a surfboard 
depicting the symbols of each race they have completed in the series.  The 
Beach Cities Challenge debuted with the 2011 OC Marathon, providing a 
compelling reason for So Cal runners to stay within Southern California and 
have a great experience during a difficult recession.  

Also continuing its impressive growth is the OC Marathon's "Kids Run the 
OC," which will host a record number of schools and kids on Saturday, May 
5.  Held at the OC Fair and Event Center, the program is designed to help 
pre-adolescent kids become more physically fit, promote an active and 
healthy lifestyle and combat the onset of childhood obesity.  A record 
number of 70 schools are participating this year along with nearly 4,000 
kids (up from 3000 last year).  Students are led through a training program 
by teachers and/or volunteers, accumulate the equivalent of 25.2 miles and 
finish their own marathon by completing the final mile on Saturday.  
Programs include St. 

Mary's in Aliso Viejo, Greenville Fundamental School, Santa Ana Unified and 
St. John's Lutheran School in Orange.

An exciting and highly anticipated new addition to the OC Marathon in 2012 
is the inaugural "OC Tastefest", which features culinary delights from 
restaurants throughout Orange County.  This event will showcase the 
diversity of global cuisine from dozens of our favorite OC restaurants in 
the "Heart of OC," at the OC Fair and Event Center.  The two-day food and 
wine festival will be held concurrent with the OC Marathon weekend and 
Cinco de Mayo, and will feature continuous live music on the "Tastefest 
Stage" located in the newly renovated Main Mall at the OC Fair and Event 
Center in Costa Mesa.  Details are available at www.octastefest.com.

Each year since 2008 the OC Marathon has made changes to the course based 
on runner feedback, and this year is no different.  The 2012 finish line 
now has all events coming in via the Main Gate of the OC Fair & Event 
Center providing for a much improved Finish Festival.  Additionally, 
marathoners will come off the river trail earlier and run around Mesa Verde 
Country Club and through more neighborhoods in Costa Mesa providing them 
with that much needed support during those final miles.  

"It's very exciting to see the OC Marathon continue to grow and evolve," 
said Gary Kutscher, event director.  "Our Kids Run the OC is poised to host 
a record number of schools and kids and the Beach Cities Challenge is 
proving to be very popular.  The pairing of the OC Marathon and the OC 
Tastefest adds even more excitement to an already action packed weekend by 
highlighting the energy and diversity of Orange County's amazing food 
scene."

The Eighth Annual OC Marathon will be held on Sunday, May 6, 2012.  More 
than 17,000 runners will participate in the marathon, half marathon, OC 
Wahoo's 5K and "Kids Run the OC presented by Nutrilite®."  Additionally, 
thousands of spectators line the course and the start line in front of the 
Newport Beach Marriott and finish line at OC Fair and Event Center.  Tens 
of thousands attend the two-day Allergan Health & Fitness Expo which 
showcases national brands and state of the art footwear and training 
technology.  The OC Marathon is USATF certified and can be used as a 
qualifier for any marathon in the U.S. including Boston, further adding to 
its allure.  More information is available at www.ocmarathon.com.

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