FOR IMMEDIATE RELEASE
INTERNATIONAL CITY RACING TAKES HELM OF THE OC MARATHON
The OC Marathon Board of Directors is excited to announce the hiring of
Long Beach-based International City Racing to produce and manage the 2009
Avia OC Marathon, presented by Nutrilite.
"We are delighted to welcome ICR on board to help achieve our goal of
making The OC Marathon a galvanizing community event for promoting health
and fitness, particularly among our kids," said The OC Marathon board
chairman Scott Baugh. "We look forward to boosting participation and buzz
about The OC Marathon to even greater levels with Olympic hero Bob Seagren
and the entire ICR team."
To compliment the race's new professional management, the event date will
move from January to later in the year while the course is being retooled
to include more of Orange County's spectacular coastline. A new race date
will be announced soon.
The OC Marathon was founded in 2003, with the first event run in December
2004. The race helps raise money for official Orange County children's
charities, which partner with The OC Marathon. Nearly $2 million has been
raised by and for The OC Marathon charities through the event since 2004.
In 2008, The OC Marathon hosted nearly 10,000 runners in the Full Marathon,
Half Marathon, 5K and Kids Run. About 1,400 students from Orange County
schools participated in their first Marathon event through The OC Marathon
Kids Training Program—a boost from 600 who ran in 2007. The popular two-day
event, including The OC Marathon Health and Fitness Expo, attracts everyone
from elite athletes to everyday runners and spectators from around the
International City Racing, Inc. (ICR) specializes exclusively in the
development, management and implementation of world-class endurance, health
and fitness events. Among their signature events are the Long Beach
International City Bank Marathon held in October (18,000 participants), the
Pacific Open Water Challenge held in June (2000 participants), and the Dana
Point Turkey Trot 10K & 5K held on Thanksgiving Day (11,000 participants).
Additionally, ICR also works on behalf of the City of Long Beach and the
Long Beach Sea Festival Association to help oversee the annual Charter Sea
Festival which includes over 100 events held over the summer in the city.
"ICR is very honored and excited to have the privilege to add the Avia OC
Marathon, presented by Nutrilite, to its growing stable of world class
events," said ICR CEO Bob Seagren, one of the world's greatest pole
vaulters, who won Olympic gold in 1968 and a silver medal in 1972.
"Orange County has some of the most beautiful running areas and scenic
coastline in the country," Seagren said. "It's our goal to help develop a
marathon course that reflects the very best that Orange County has to
offer. We want to help The OC Marathon become one of the elite running
events in the nation – one that represents Orange County and benefits the
For more information on The OC Marathon, please contact Angie Rowe at
949-222-0456 x105 or visit www.ocmarathon.org.