FOR IMMEDIATE RELEASE
BEDGEAR Joins Novant Health Charlotte Marathon as Official Pillow Partner
Charlotte, NC - The Novant Health Charlotte Marathon welcomes BEDGEAR®, the
brand of Performance® that provides innovative bedding by focusing on an
active lifestyle and well-being, as the event's Official Pillow Partner.
BEDGEAR is the USA-based manufacturer of award-winning Performance pillows
and bedding engineered to enhance recovery. The two-year agreement provides
BEDGEAR with unique opportunities to improve local athletes' experiences
through product placement with Marathon Ambassadors, as well as rest and
recovery content distributed through the RunCharlotte platforms.
"A key part of our mission is to encourage and support healthy lifestyle
choices," said Novant Health Charlotte Marathon Race Director Tim Rhodes.
"Sleep, rest, and recovery are just as important to that equation as your
training plan and food choices.
"Rhodes said BEDGEAR's commitment to supporting healthy lifestyles,
sustainability, and its advanced sleep technologies, which maximize
airflow, make the partnership a natural fit for the Novant Health Charlotte
Marathon audience.
"Runners, athletes and those with active lifestyles of all levels look to
BEDGEAR's breathable bedding products because they are personally fit to a
consumer based on body type, sleep position and temperature preference,"
said BEDGEAR's Director of Product Marketing and Communications,
Christopher Leary. "Charlotte-area runners know BEDGEAR products can
improve their performance since our sleep solutions are engineered with
fabrics that not only maximize airflow but also are moisture wicking and
instant cooling to help the body naturally regulate its temperature so they
Wake Ready™."
Almost a dozen BEDGEAR employees from the company's Rock Hill, South
Carolina and Farmingdale, New York offices will be participating in this
year's marathon. Also, BEDGEAR has a history and personal connection with
Novant Health. The Mid-Atlantic Emergency Medical Associates (MEMA)
provides emergency medicine physician services to several Novant hospitals.
In May 2020, the BEDGEAR Foundation, BEDGEAR's registered 501(c)3
arm,donated KN95 respirator masks and the brand's Performance pillowsto
MEMA in response to the global COVID-19 pandemic. Joanna York, MD, a
pediatric emergency medicine specialist with MEMA, informed her stepson,
BEDGEAR Vice President of Operations Evan York, about how the front lines
hospital team needed proper rest and recovery during this time to keep up
with supporting public health needs.
Runners and subscribers to "That Running Email" can expect to see learn
more about sleep and recovery through partnered content with BEDGEAR.
Rhodes will also share his personal experiences with BEDGEAR product on
upcoming episodes of the "Running Around Charlotte" podcast.
About RunCharlotte and the Novant Health Charlotte Marathon
RunCharlotteis Charlotte's home for the resources, inspiration, and
experiences to guide you along your running journey, with more than 25
years of experience producing, promoting, timing, and scoring events of all
types. Since 2005, the Novant Health Charlotte Marathon has capped the
local road racing season. The event and its participants have contributed
nearly $200,000 to support programs at Novant Health's Hemby Children's
Hospital.
For more information and registration for the Nov. 13, 2021, event, visit
thecharlottemarathon.com.
About BEDGEAR
Launched in 2009, BEDGEAR® is the brand of Performance® that provides
innovative bedding by focusing on an active lifestyle and well-being.
BEDGEAR's sleep solutions are engineered with fabrics that are moisture
wicking and instant cooling and maximize airflow to allow the body to
naturally regulate its temperature. With a core belief of One Size Does Not
Fit All™, BEDGEAR has redefined the way people view sleep by developing
interactive in-store experiences and breathable bedding products that are
personally fit to a consumer based on specific factors, including body
type, sleep position and temperature. BEDGEAR is dedicated to integrating
environmental responsibility intoproduct development to ensure less
returned goods are being sent to landfills. BEDGEAR is essential to the
rest and recovery routines of professional athletes and active people who
need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR
offers mattresses, pillows, sheets, blankets, pet beds as well as travel,
kids and baby products that often feature removable and washable covers to
maintain a clean and healthy sleep environment. BEDGEAR is represented in
more than 4,000 retail stores acrossthe globe and has earned more than 220
U.S. and worldwide patents, trademark registrations and pending
applications. Sleep Fuels Everything®! Learn more at bedgear.com.
About BEDGEAR FOUNDATION
BEDGEAR Foundation,BEDGEAR's registered 501(c)3arm, is wherethepublicis
encouraged tomake a monetary donation, whichthe BEDGEAR team then uses to
buy raw materials for medical supplies, for instance, and transports the
final products to their destinations. Over the years, the BEDGEAR
Foundation has donatedbedding essentials to the first responders at fire
stations and participated in natural disaster recovery efforts, including
Hurricane Harvey in Texas and Louisiana and Hurricane Maria in Puerto Rico
as well as the wildfires that devastated the Northern California counties.
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