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Press Release - Los Angeles Marathon - 10/18/05

FOR IMMEDIATE RELEASE
                                         Contact: Karen Kalan
                                                  The Los Angeles Marathon
                                                  310-444-5544 x306
                                                  

 
        Los Angeles Marathon Prize Purse Increased to Over $400,000 
 Resulting in the Nation's Top Guaranteed Cash Prize for Challenge Champion

                 Race bonuses also offered for the first time 
                 to fastest American and Californian athletes 


LOS ANGELES - (October 18, 2005) - A race record $417,600 will be available 
in prize money at the 2006 Los Angeles Marathon presented by Honda on 
Sunday, March 19. With an overall prize purse increase of 32% from 2005, 
the Los Angeles Marathon now offers the fourth highest prize purse in the 
United States and the largest guaranteed first place payout at $135,000. 

The major changes for 2006 include increasing prize money for "The 
Challenge" from $75,000 to $100,000 and adding $51,000 in prize money for 
places 1-10. 

"The Challenge" is an L.A. Marathon innovation in which the elite women 
start the race ahead of the elite men at a time to be determined - a 
mathematical model taking into consideration each athlete's past 18 months 
of racing. The result promises to be a dramatic finish with the first 
person to cross the finish line winning the $100,000 bonus. "The Challenge" 
Champion will also be awarded $35,000 for finishing first in his or her 
division, making the $135,000 cash prize the nation's highest guaranteed 
first place payout. 

For the first time, the L.A. Marathon will also be offering prize money and 
bonuses for American and Californian athletes. The American and California 
total prize purses will be $18,000 and $5000, respectively, for the top 3 
places per gender. For anyone who places in the top 3 in multiple 
categories, prizes are cumulative. In addition, Marathon organizers 
announced a bonus of $1000 for any U.S. athletes who run under the 2008 
Olympic Trials "A" qualifying times of 2:20:00 for men and 2:39:00 for 
women. 

"Coming off the largest race in our twenty-year history, we are pleased to 
be able to increase our prize purse by more than 30% thanks to our 
sponsors, participants and our new parent company, Devine Racing," said Los 
Angeles Marathon President, Dr. William Burke. "With the addition of prize 
money for the fastest Americans and Californians, the Los Angeles Marathon 
is taking a leadership role in rewarding excellence." 

About the Los Angeles Marathon
The 21st annual L.A. Marathon will take place on Sunday, March 19, 2006. 
The Los Angeles Marathon presented by Honda, is the largest marathon held 
in California, the fourth largest in the country and the seventh largest in 
the world. It is expected to draw more than 25,000 runners from 50 states 
and 100 countries in 2006. In total, event day will include more than 
45,000 participants for the 26.2 mile run, the Acura L.A. Bike Tour and the 
Emerald Nuts 5K Run/Walk. Registration for all three events is now open.

Since its inception, the L.A. Marathon, a Running USA Founding Member, has 
raised more than $25 million for local charities by encouraging 
participants to run for a cause. Once again, the L.A. Marathon promises to 
deliver what has become known as the "Million Dollar Morning," as 50 
charities will benefit from the anticipated $2.5 million raised by runners 
who complete the 26.2-mile run.

The Los Angeles Marathon will once again be televised live on NBC4 and 
Telemundo 52 and via the World Wide Web courtesy of NBC4. The webcast 
enables a global audience to experience NBC4's live broadcast of the 
marathon in real-time by logging onto NBC4.tv or by linking thru 
www.LAMarathon.com. 

In addition to American Honda Motor Co., Inc., marathon sponsors include 
American Airlines, NBC4, Telemundo 52, Saucony and Emerald Nuts. To-date, 
more than 375,000 runners and walkers have participated in the L.A. 
Marathon. 

For more information or to register for L.A. Marathon XXI, visit 
www.LAMarathon.com or call (310) 444-5544.





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