FOR IMMEDIATE RELEASE
Fluid Sports Nutrition Returns as Official Sports Drink of
San Luis Obispo Marathon, Half Marathon + 5K
Two-year Sponsorship Deal Puts Cal Poly Developed and
Highly Lauded Sports Drink on the Course
SAN LUIS OBISPO, CA -- Fluid Sports Nutrition is proud to announce a
partnership with the San Luis Obispo Marathon as the Official Sports Drink
and hydration sponsor.
Fluid Sports Nutrition will provide the new "Fresh Citrus" flavor of their
sports drink Fluid Performance at all aid stations. Fluid has been
consistently named one of the best sports drink makers in the endurance
industry. The company has received accolades including Best Nutrition
Product of the Year (TriFest '08) to Best Sports/Recovery Drink of the Year
three times from Competitor Magazine ('08, '09', '11).
Fluid Sports Nutrition was started in 2006 by a nutritional biochemist and
exercise physiologist at Cal Poly San Luis Obispo. Since then, Fluid has
been committed to creating all-natural electrolyte and recovery drinks to
hydrate, fuel, and replenish athletes properly. All Fluid products are low
in sugar, lactose free, gluten free, made 100% in the USA. The San Luis
Obispo Marathon + Half announces a two-year sponsorship with Fluid, giving
its athletes the best course support in the nation.
"Fluid is university developed and elite-athlete tested," says Heather
Hellman, SLO Marathon Event Director. "It provides the best hydration in
endurance sports and that's what we want for our participants, the best
products and support for them to be successful in our race."
"We're thrilled about partnering with the San Luis Obispo Marathon. Fluid
wouldn't be where it is today without the support from this community. It
is our honor & privilege to give back through this positive and impactful
event," says Richard Smith, CEO of Fluid. "The biggest problem with most on
course drinks is that they have way too much sugar and flavor, often
causing stomach upset and requiring excessive dilution. Fluid Performance
is our answer to the athlete's need for a lighter flavored drink that has
both the nutrients you need and an incredibly refreshing taste."
About Fluid Sports Nutrition
Fluid Sports Nutrition produces and distributes nutritional products to
hydrate, fuel, and replenish athletes and active individuals. Fluid
currently offers four flavors of an electrolyte replacement beverage that
feature low sugar, gluten free, and dairy free formulas. Fluid also
produces three flavors of a recovery specific beverage that are low in
sugar, gluten free, and lactose free. Fluid products are made in the USA
and distributed in specialty bike and run shops and through online
About the San Luis Obispo Marathon, Half Marathon + 5K
Keeping the same highly regarded course for 2013, the San Luis Obispo
Marathon + Half takes participants through the town's charming downtown
corridor past the old Fremont Theatre, by Mission San Luis Obispo and
through neighborhoods with historic Victorian and Craftsman bungalows, out
into the rolling hills of the renowned Edna Valley vineyards and farm land,
then back into the city center, past Railroad Square and onto the iconic
Madonna Inn property for a spectacular downhill, panoramic finish in the
shadow of Cerro San Luis.
The 5K race is held on the Madonna Inn property, featuring two loops and a
spectacular downhill finish. The Children's Fun Run will also be held on
the Madonna property.
Registration is open for all races. To register, view course maps,
volunteer or for additional SLO Marathon information, please visit