FOR IMMEDIATE RELEASE
Rock 'n' Roll Marathon Series Launches New Run Club Program
At The Road Runner's Clubs Of America National Convention
Groups to participate with enhanced benefits throughout events
in the United States
TAMPA, Fla./ NEW ORLEANS, La. (April 3, 2019) - The Rock 'n' Roll Marathon
Series® announced today its new Run Club Program which was officially
launched at the Road Runner's Clubs of America (RRCA) National Convention
held in New Orleans, Louisiana.
The Rock 'n' Roll Marathon Series Run Club Program™ has been created to
help build and foster the great community that exists within the running
industry while encouraging new athletes to join the sport. The program
encourages friendly competition, engagement throughout training, positive
race experiences, and community building both within individual clubs and
throughout the broader running population. The Run Club program also
provides an opportunity for individual runners to request to be a part of
an existing team or the ability to create a club of their own by recruiting
new members. All members of registered Run Clubs will have exclusive access
to discounts and on-site benefits for Rock 'n' Roll Marathon Series events
in addition to training programs, social communities and special
experiences.
"The term Run Club can describe a variety of groups," said Marnie Oshan,
Director of Athlete Development for IRONMAN and the Rock 'n' Roll Marathon
Series. "We want to provide something special for the traditional run clubs
that make up this amazing community. We also see great opportunity to
engage and encourage those first-time runners looking for the support and
structure of a club as well as individual runners who want to work towards
a finish line as part of a team."
Run Clubs that take part in the program will be rewarded with special perks
and engagement opportunities throughout the year and during Rock 'n' Roll
race weekend. Some of the benefits of the program include a post-race run
club village, opportunities to earn free entries, VIP experiences, special
photo areas, promotional opportunities both online and during race weekend,
and special curated content on training and the race experience.
The Run Club Program will activate at all Rock 'n' Roll Marathon Series
events in the United States where runners of all athletic levels can engage
with great music in a community environment.
For more information about the Run Club Program, visit
www.runrocknroll.com/en/Programs/Run-Club. For more information on the Rock
'n' Roll Marathon Series, visit www.runrocknroll.com. Inquiries about the
program may be directed to . Media may contact
.
About Rock 'n' Roll Marathon Series
The Rock 'n' Roll Marathon Series® is the world's largest running series
taking part in over 30 destination events around the world every year.
Established in 1998, the Rock 'n' Roll Marathon Series simple idea of
making running fun has transformed both the U.S. and global running
landscape by infusing the course with live bands, cheer teams and
entertaining water stations, creating a block-party atmosphere for
participants and spectators alike. Focused on running, music and community,
race weekend kicks off with a free Health & Fitness Expo showcasing the
latest in running gear, sports apparel, health and nutritional information
and much more. Events culminate with an entertaining finish-line festival
featuring some of the biggest names in music, with past performances
including Macklemore & Ryan Lewis, O.A.R. Aloe Blacc, Pitbull, Flo Rida,
The Band Perry, Fitz and the Tantrums, the Goo Goo Dolls and Bret Michaels.
Further information about the Rock 'n' Roll Marathon Series can be found
online at www.RunRocknRoll.com and follow @RunRocknRoll on all social
platforms.
About The IRONMAN Group
As part of Wanda Sports Holdings, the IRONMAN Group operates a global
portfolio of events that includes the IRONMAN® Triathlon Series, the
IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock 'n' Roll
Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union
World Triathlon Series races, road cycling events including the UCI
Velothon® Series, mountain bike races including the Absa Cape Epic®,
premier marathons including the Standard Chartered Singapore Marathon,
trail running like Ultra-Trail Australia™, and other multisport races.
IRONMAN's events, together with all other Wanda Sports Holdings events,
provide more than a million participants annually the benefits of endurance
sports through the company's vast offerings. The iconic IRONMAN® Series of
events is the largest participation sports platform in the world. Since the
inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING
IS POSSIBLE® by crossing finish lines at the world's most challenging
endurance races. Beginning as a single race, IRONMAN has grown to become a
global sensation with more than 230 events across 53 countries. For more
information, visit www.ironman.com.
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