FOR IMMEDIATE RELEASE
Wahoo And The Ironman Group Announce Multi-Year Partnership
to Shape the Future of Endurance Sports and Connected Technology Globally
New multi-year portfolio-wide partnership first of its kind
for The IRONMAN Group
Wahoo Becomes Official Technical Partner for
IRONMAN and IRONMAN 70.3 Triathlon Series, Rock 'n' Roll Running Series,
Epic Series, Haute Route and UTMB World Series
ATLANTA, Ga. / TAMPA, Fla. (April 6, 2022) - Wahoo, a leading fitness
technology company, and The IRONMAN Group, the largest operator of mass
participation sports in the world, announced today a multi-year
enterprise-wide partnership that brings two of the biggest innovators in
endurance sports together. The deal makes Wahoo an Official Technical
Partner for all brands under The IRONMAN Group portfolio, including
IRONMAN®, IRONMAN® 70.3®, Rock 'n' Roll® Running Series, Epic Series™,
Haute Route®, and UTMB® World Series. The first company-wide partnership of
its kind for The IRONMAN Group provides all within the various brand
communities to benefit from the complete Wahoo ecosystem, including the
ELEMNT RIVAL Multisport Watch.
"We're excited to partner with Wahoo across our brands to give our athletes
access to their class-leading connected training ecosystem," said Matt
Wikstrom, Chief Partnerships Officer for The IRONMAN Group. "Wahoo is the
only brand helping endurance athletes train indoors and outdoors, which can
help all of our global athletes prepare for any of our events, regardless
of time constraints, limited daylight, or weather. We hope that this
partnership, along with our connected fitness offerings, will help more
athletes attain their best results in our races."
Wahoo made the leap into the running and multisport market in 2021 with the
release of the ELEMNT RIVAL Multisport Watch. With features aimed squarely
at the swim/bike/run set, including Seamless Transition, Race Running, and
Perfect View Zoom, Wahoo built on the success of their well-established
indoor training and bike computer business to create a wearable training
solution with the multisport athlete in mind.
"We're very excited to join The IRONMAN Group family and offer all athletes
entering the many events under the Group's portfolio the very best in
connected training," said Wahoo CEO Mike Saturnia. "We believe that to be
the best in endurance sports you need to have the best tools, and we're
especially excited to reach the running and multisport community, who will
have the chance to see how RIVAL and the entire Wahoo ecosystem can improve
their training, while providing accurate race data they can be confident
in."
Wahoo has been synonymous with success in triathlon for years, being the
platform of choice for IRONMAN World Champion Jan Frodeno, as well as
legendary multisport athletes like IRONMAN 70.3 World Champion Lucy
Charles-Barclay and multi-time IRONMAN Champion Heather Jackson. With the
release of the ELEMNT RIVAL, Wahoo has made huge strides in the running
market, becoming the choice for champions like ultra-trail runner Jim
Walmsely.
The partnership with Wahoo expands on The IRONMAN Group's vast array of
connected fitness offerings where participants will be able to utilize
Wahoo products with the brand's virtual cycling app, FulGaz™ to further
deliver enhanced services to athletes throughout their entire athletic
journey.
For more information on The IRONMAN Group and its global event series,
visit www.ironman.com/about-ironman-group. For more information on
Wahoo Fitness, visit www.wahoofitness.com.
About Wahoo Fitness
Located in Atlanta, GA, Wahoo Fitness has created a full ecosystem of
sensors and devices for runners, cyclists, and general fitness enthusiasts.
Wahoo's award-winning line of products include the KICKR family of smart
indoor riding equipment and accessories, the ELEMNT family of GPS devices
and sport watches, the TICKR family of heart rate monitors, as well as
Speedplay dual-sided pedals, and the SYSTM structured training app to help
you become the most complete cyclist. Learn more about Wahoo's full line of
products and apps at www.wahoofitness.com.
About The IRONMAN Group
The IRONMAN Group operates a global portfolio of events that includes the
IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the
IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n'
Roll® Running Series, the Rock ‘n' Roll Virtual Running™ Series, IRONKIDS®,
World Triathlon Championship Series, premier running events including the
Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf®, UTMB®
World Series events including Tarawera Ultra and Ultra-Trail Australia™,
Epic Series™ mountain bike races including the Absa Cape Epic®, road
cycling events including Haute Route®, and other multisport races. The
IRONMAN Group is the largest operator of mass participation sports in the
world and provides more than a million participants annually the benefits
of endurance sports through the company's vast offerings. Since the
inception of the iconic IRONMAN® brand and its first event in 1978,
athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines
around the world. Beginning as a single race, The IRONMAN Group has grown
to become a global sensation with hundreds of events across 55+ countries.
The IRONMAN Group is owned by Advance, a private, family-owned business.
For more information, visit www.ironman.com/about-ironman-group.
About Advance
Advance is a private, family-held business that owns and invests in
companies across media, entertainment, technology, communications,
education and other promising growth sectors. Our mission is to build the
value of our companies over the long-term by fostering growth and
innovation. Advance's portfolio includes Condé Nast, Advance Local, Stage
Entertainment, The IRONMAN Group, American City Business Journals, Leaders
Group, Turnitin, 1010data and Pop. Together these operating companies
employ more than 17,000 people in 29 countries. Advance is also among the
largest shareholders in Charter Communications, Discovery and Reddit. For
more information visit www.advance.com.
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