FOR IMMEDIATE RELEASE
Ready, Set, Smile; Rock 'N' Roll Marathon Series Announces Partnership
With Smiledirectclub To Keep Runners Smiling
TAMPA, Fla. (March 1, 2019) - The Rock 'n' Roll Marathon Series® today
announced a new partnership with SmileDirectClub, the pioneer of
doctor-directed, remote invisible aligner therapy, to help runners smile at
the finish line with confidence. SmileDirectClub will be sponsoring six
Rock 'n' Roll Marathon Series events across the U.S. in 2019, including
events in Washington, D.C., San Francisco, Nashville, San Diego, Chicago,
and Las Vegas. Kicking off on March 9 and culminating on November 17,
runners will have the opportunity to engage with SmileDirectClub at both
pre-race Health & Fitness Expos and at race day activations.
"We are proud to partner with the Rock 'n' Roll Marathon Series this year,"
said Alex Fenkell, co-founder of SmileDirectClub. "I admire the runners and
the determination it takes to complete a marathon. At SmileDirectClub, our
mission is to empower people with the confidence of a smile they can be
proud of. We're excited to partner with an organization that's also
centered on empowerment and spreading positivity."
The Rock 'n' Roll Marathon Series and SmileDirectClub are joining forces to
spread shared messages of empowerment and confidence, which can be achieved
both through the marathon training process, as well as having a smile
you're truly proud of. Smiling while running is proven to increase
endurance performance and have a positive effect on runners; with
SmileDirectClub, everyone is bound to be grinning ear to ear once they
cross that Rock 'n' Roll Marathon Series finish line.
"This partnership celebrates the common mission between both brands, which
is to empower people to reach their goals through self-improvement and
increased confidence," said Stuart Selig, Executive Vice President of
Global Partnerships for IRONMAN.
At Rock 'n' Roll Marathon Series Health & Fitness Expos, race participants
can learn about SmileDirectClub and book a free 3D scan on its SmileBus,
the brand's mobile clinic, where they'll receive $100 off their aligners,
plus a complimentary bright on™ professional whitening kit and
SmileDirectClub swag. SmileDirectClub's booth will welcome runners to
record photo and video messages for fellow racers, post their personal
motivational mantras on a Smile Wall, and have a place for spectators to
design their own posters to cheer on friends and family.
On race days, SmileDirectClub will sponsor a dedicated "Smile Mile" on each
course to engage with runners and keep them motivated and smiling as they
push forward. The Smile Mile will feature a branded inflatable arch, flags
and "Blurple Road" decals with fun phrases and content to keep people
motivated and confident along their run. Runners will be encouraged to keep
the confidence going post-race at the Finish Line Festival at
SmileDirectClub's Smile Zone, featuring the SmileBus to greet and
congratulate runners. There will be a Step & Repeat to capture the
celebratory moment, and a recovery area with post-race Yoga to wind down
and stretch.
Upcoming Rock 'n' Roll Marathon Series events sponsored by SmileDirectClub
include:
- March 9 - United Airlines Rock 'n' Roll Washington, DC Marathon & ½
Marathon
- April 7 - United Airlines Rock 'n' Roll Half Marathon San Francisco
- April 27 - St. Jude's Rock 'n' Roll Nashville Marathon & ½ Marathon
- June 2 - Rock 'n' Roll San Diego Marathon & ½ Marathon
- July 21 - Humana Rock 'n' Roll Chicago Half Marathon
- November 17 - Rock 'n' Roll Las Vegas Marathon & ½ Marathon
For more information on SmileDirectClub, visit SmileDirectClub.com.
For more information on the Rock 'n' Roll Marathon Series, please visit
www.runrocknroll.com. Media may
contact .
About SmileDirectClub
SmileDirectClub was founded on a simple belief: Everyone deserves a smile
they love. Recognizing an opportunity to increase access to dental care,
the company pioneered the creation of cutting-edge platforms and technology
for doctor-directed, remote aligner therapy. With a digital network of more
than 240 affiliated licensed dentists and orthodontists overseeing customer
treatment, from the taking of impressions made with an at-home kit or
receiving a digital scan taken at one of the 200+ SmileShops across the
United States and Canada through the end of the customer's treatment,
SmileDirectClub has made orthodontic solutions more affordable and
convenient than ever before. SmileDirectClub was founded in 2014 by Alex
Fenkell and Jordan Katzman in partnership with Camelot Venture Group, whose
portfolio companies include 1-800 CONTACTS and Quicken Loans, and is based
in Nashville, Tennessee. For more information, visit SmileDirectClub.com
About Rock 'n' Roll Marathon Series
The Rock 'n' Roll Marathon Series® is the world's largest running series
taking part in over 30 destination events around the world every year.
Established in 1998, the Rock 'n' Roll Marathon Series simple idea of
making running fun has transformed both the U.S. and global running
landscape by infusing the course with live bands, cheer teams and
entertaining water stations, creating a block-party atmosphere for
participants and spectators alike. Focused on running, music and community,
race weekend kicks off with a free Health & Fitness Expo showcasing the
latest in running gear, sports apparel, health and nutritional information
and much more. Events culminate with an entertaining finish-line festival
featuring some of the biggest names in music, with past performances
including Macklemore & Ryan Lewis, O.A.R. Aloe Blacc, Pitbull, Flo Rida,
The Band Perry, Fitz and the Tantrums, the Goo Goo Dolls and Bret Michaels.
Further information about the Rock 'n' Roll Marathon Series can be found
online at www.RunRocknRoll.com and follow @RunRocknRoll on all social
platforms.
About IRONMAN
As part of Wanda Sports Holdings, the IRONMAN Group operates a global
portfolio of events that includes the IRONMAN® Triathlon Series, the
IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock 'n' Roll
Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union
World Triathlon Series races, road cycling events including the UCI
Velothon® Series, mountain bike races including the Absa Cape Epic®,
premier marathons including the Standard Chartered Singapore Marathon,
trail running like Ultra-Trail Australia™, and other multisport races.
IRONMAN's events, together with all other Wanda Sports Holdings events,
provide more than a million participants annually the benefits of endurance
sports through the company's vast offerings. The iconic IRONMAN® Series of
events is the largest participation sports platform in the world. Since the
inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING
IS POSSIBLE® by crossing finish lines at the world's most challenging
endurance races. Beginning as a single race, IRONMAN has grown to become a
global sensation with more than 230 events across 53 countries. For more
information, visit www.ironman.com.
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