FOR IMMEDIATE RELEASE
Toyota Rolls with Rock 'n' Roll Marathon Series for 2016
Automaker Again Official Vehicle of Rock 'n' Roll Marathon, Title Partner
of Concert Series in 21 U.S. Cities
DALLAS – March 20, 2016 – On the heels of last year's wildly successful
partnership, Toyota and Competitor Group, Inc. (CGI), the organizer of the
series, have renewed their partnership for 2016. The result? Toyota is
again the official vehicle of the marathon series and title sponsor of the
Toyota Rock 'n' Roll Concert Series. The concert series, a highlight of the
race experience, features headliner performances at finish line festivals
across the United States.
"At Toyota, we look forward to continuing our relationship with Competitor
Group and the Rock 'n' Roll Marathon Series" said Ed Laukes, vice
president, marketing, performance and guest experience, Toyota Motor Sales,
U.S.A., Inc. "The first year of the partnership has been exceptional for
the Toyota brand, and we look forward to cementing our place as the
official automobile partner of a property that allows to reach our guests
on a personal level in so many different markets across the country."
The sponsorship connects marathon runners with Toyota's innovative brand
through unique onsite activations and digital media engagement. As part of
the agreement, Toyota will continue to host the "Toyota Ride and Drive" at
select pre-race Health & Fitness Expos, giving marathon runners an
exclusive opportunity to experience a Toyota vehicle.
"Toyota has been a phenomenal partner to work with this past year,
celebrating and inspiring a passion for the active lifestyle," said John
Smith, SVP of CGI. "Both of our brands are committed to energizing
communities around shared passions of music and fitness, providing
customers with a memorable experience, whether it's live entertainment on
the course or the Toyota Rock 'n' Roll Concert Series at the finish line."
The largest experiential sports platform in the active lifestyle industry,
more than 600,000 professional and amateur athletes from around the world
will participate in a Rock 'n' Roll Marathon Series event in 2016. The
musically-themed races have spearheaded an active lifestyle movement that
provides unique entertainment for people from all walks of life.
For more information about the Rock 'n' Roll Marathon Series, visit
RunRocknRoll.com or follow @RunRocknRoll on Twitter.
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and
the Mirai fuel cell vehicle, is committed to building vehicles for the way
people live through our Toyota, Lexus and Scion brands. Over the past 50
years, we've built more than 30 million cars and trucks in North America,
where we operate 14 manufacturing plants (10 in the U.S.) and directly
employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800
North American dealerships (1,500 in the U.S.) sold more than 2.8 million
cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80
percent of all Toyota vehicles sold over the past 20 years are still on the
road today.
Toyota partners with philanthropic organizations across the country, with a
focus on education, safety and the environment. As part of this
commitment, we share the company's extensive know-how garnered from
building great cars and trucks to help community organizations and other
nonprofits expand their ability to do good. For more information about
Toyota, visit www.toyotanewsroom.com.
About the Rock 'n' Roll Marathon Series
With more than 600,000 runners taking part in 30 destination events around
the world every year, more runners choose the Rock 'n' Roll Marathon Series
than any other running series. Established in 1998, Rock 'n' Roll Marathon
Series' simple idea of making running fun has transformed the U.S. running
landscape by infusing the course with live bands, cheer teams and
entertaining water stations, creating a block-party atmosphere for
participants and spectators alike.
Over the 19-year history of the Rock 'n' Roll Marathon Series, charity
partners have raised more than $320 million through the events for a
variety of worthy causes. Race weekend kicks off with a free Health &
Fitness Expo showcasing the latest in running gear, sports apparel, health
and nutritional information and much more. Events culminate with an
entertaining finish line festival and Toyota Rock 'n' Roll Concert Series
featuring some of the biggest names in music, with past headliners
including Kid Rock, Rascal Flatts, Macklemore & Ryan Lewis, Pitbull,
FloRida and Andy Grammer. Further information about the Rock 'n' Roll
Marathon Series can be found online at RunRocknRoll.com.
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