FOR IMMEDIATE RELEASE
Contact: Ian Monahan
Rock 'n' Roll Marathon
858-450-6510
Top Brands Partner with Rock 'n' Roll Marathon Series
Elite Racing, Inc. produces nation's largest marathon and half-marathon
road racing series
SAN DIEGO, Calif. (May 23, 2007) – Elite Racing, Inc., the nation's leading
producer of marathons and half-marathons, announces New Balance, Saturn,
Sugoi, Crocs, Oakley, PowerBar Gel, Accelerade, and Soyjoy have all signed
new multi-event partnerships with the San Diego-based sports marketing and
management company.
"We are excited to welcome our new partners as we celebrate the 10th
anniversary of the Rock 'n' Roll Marathon," said Bruce Herring, president
of Elite Racing. "Elite Racing's events offer value and direct interaction
with an engaged national audience. Our formula works and continues to
attract the attention of many destination cities throughout North America,
which means our partners are able to reach out to a growing demographic of
healthy, upwardly mobile consumers."
With its signature Rock 'n' Roll Marathon series, Elite Racing produces six
musically themed running events coast-to-coast, creating a unique marketing
platform for top companies looking to tap into the health and fitness
market. Existing multi-event partners include Foot Locker, Spenco Medical
Corp., Southwest Airlines, Garmin and Avis.
In 1998, Elite Racing introduced a new brand of running event with the Rock
'n' Roll Marathon, which will celebrate its 10th anniversary on June 3,
2007. The race blended entertainment, health and fitness, charity and
tourism. In the following years, Elite Racing established a new event
approximately every two years, and plans to add more musical marathons and
half-marathons to its national series in the next few years.
The Rock 'n' Roll Marathon series literally turns up the volume on the
traditional running event. Two days prior to race day, thousands of runners
and walkers browse a "Health & Fitness Expo" complete with products and
educational clinics related to active lifestyles. Race day is a city-wide
block party for the runners and spectators, featuring live bands and
cheerleaders at each mile along the course. Following the race,
participants, as well as their friends and family celebrate to a headliner
concert. This year, SEAL will perform at COX Arena in San Diego for the
Rock 'n' Roll Marathon's post-race celebration. Past performers include
Chris Isaac, Brad Paisley, Sara Evans and the Counting Crows.
Currently, the company's six events attract more than 130,000 runners and
walkers annually.
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