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Press Release - Rock 'n' Roll Marathon - 1/21/08

FOR IMMEDIATE RELEASE
                                                  
  The Original Rock 'n' Roll Marathon Begins a New Decade in San Diego 
          Runners and walkers are encouraged to begin training 
               and reserve a spot at the start line today

SAN DIEGO, Calif., (Jan. 21, 2008) – On Sunday, June 1, 2008, the original 
Rock 'n' Roll Marathon in San Diego begins a new decade as one of the 
world's premiere marathons. The event is known as a 26.2-mile block party 
with a live band at every mile along the course, hundreds of cheerleaders, 
themed water stations and a post-race concert, which featured SEAL in 2007.

Now is the time to set training plans and begin preparing for the 
entertaining fitness experience. For 20,000 runners and walkers, race 
weekend offers a unique opportunity to take an active vacation, accomplish 
personal goals, team up with friends and family, raise funds for charity or 
race like the King.

Jumpstart New Year's Goals
The most important step towards a marathon goal is to commit. The New Year 
is here, and training for the Rock 'n' Roll Marathon is one way to conquer 
2008 fitness goals. Step one is to register. Runners and walkers can take 
advantage of the lowest entry price by registering online at
www.RnRmarathon.com before January 31st. As extra incentive, every participant who registers online on Jan. 26 will receive a Runner's World Training Log to help support any training schedule. Runners can log their progress in this convenient journal and keep record of the distance of every run, the routes followed and the pace maintained during a training run. Rookie Marathoners Welcome Running or walking a marathon is a great lifetime achievement and the Rock 'n' Roll Marathon's miles of scenery, entertainment and extensive on-course support has made it a favorite race for runners of all abilities, including first timers. First-timer Facts:
  • About half of the participants running the Rock 'n' Roll Marathon are running their first marathon. Rookies are bound to meet many people with the same experience.
  • Over 90 percent of the first-time marathoners said their experience at the Rock 'n' Roll Marathon encouraged them to return to run another race in Elite Racing's Rock 'n' Roll Marathon Series.
  • The national average of runners has increased to 40 million. Now has never been a better time to join a race that is charged with group support and energy.
  • More than 50 percent of Rock 'n' Roll Marathoners are female making race weekend an ideal girl's getaway.
  • Girls Weekend Getaway The Rock 'n' Roll Marathon is inviting women to register for a Girls Weekend Getaway. Any woman who registers during the month of January will be entered into a drawing to win an ultimate vacation with three of her closest friends. The package includes a three-night stay at a luxurious San Diego hotel, a relaxing spa package, dinner at a gourmet restaurant, matching running apparel and much more. To enter the contest, use the code UGOGIRL during online registration at
    www.RnRmarathon.com. Elvis has Left the Start Line Join Bart Yasso, Runner's World Magazine's Chief Running Officer, as he trains for his first marathon with the Running Elvi. A 10-year tradition at the Rock 'n' Roll Marathon, the Running Elvi will try to better their world record attempt from 2007. Men and women of the 2008 Rock 'n' Roll Marathon are encouraged to get into the act and run like the King. Visit www.RnRmarathon.com/features/runningelvi to submit your name to the list of Running Elvi. Yasso will release a new book titled My Life on the Run in April. Join Team In Training's 20th Anniversary Celebration The Leukemia & Lymphoma Society's Team In Training (TNT) is celebrating its 20th anniversary in 2008. TNT offers runners and walkers professional training, support, travel and accommodation to the Rock 'n' Roll Marathon in exchange for fundraising efforts, which will help make a difference in the lives of more than 785,000 Americans living with blood cancers. Visit www.RnRmarathon.com/training to learn how to join TNT. Over the past 10 years, TNT has raised $122.1 million (net) at the Rock 'n' Roll Marathon in the fight against blood cancers: leukemia, lymphoma and myeloma. This year, TNT runners and walkers will raise more than $12 million (net) at the Rock 'n' Roll Marathon. Marathon Military Overseas As the start gun goes off at the 11th annual Rock 'n' Roll Marathon hundreds of military men and women will compete in their own version of the 26.2-mile race on ships and military bases around the world. In support of the overseas races, Elite Racing will send training packages to all military participants including specialized race numbers, race T-shirts, finisher's medals and emails from fellow Rock 'n' Roll Marathon participants with words of encouragement and support. For more stories from the Military Rock Stars, visit www.RnRmarathon.com. ###

     

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