FOR IMMEDIATE RELEASE
London Marathon Events to measure social and environmental impact
of the TCS London Marathon
London Marathon Events continues its commitment to driving positive change
in environmental sustainability
London Marathon Events (LME) has teamed up with the Council for Responsible
Sport to measure the social and environmental impact of the 2023 TCS London
Marathon.
In 2023, LME will be using the ReScore app, a cloud-based application
developed for the Council for Responsible Sport by Tata Consultancy
Services (TCS), which enables event organisers to measure, track, report
and verify progress across a broad range of social and environmental
indicators for sports events.
This builds on LME's work over recent years on improving its environmental
impact, which has been reported through an annual environmental report. It
forms part of LME's commitment to drive positive change in environmental
sustainability through its own actions and to inspire its stakeholders and
partners to do the same.
Working with the ReScore app enables LME to begin the process of
quantifying and demonstrating the social impact of the organisations work
on inspiring activity in all ages and demographics, which has been the
overarching focus of its work over the past decade.
ReScore will also track all the positive social impact of the TCS London
Marathon, including the impact of LME's work to create the most diverse,
equitable and inclusive marathon in the world and enabling charities to
raise millions of pounds.
ReScore will assist in verifying LME's sustainability progress to help it
reach its carbon emission goals which include reaching net zero carbon
emissions across its own operations by 2024 and removing more carbon than
it emits across all event operations by 2025.
To achieve this, LME has introduced a wide range of initiatives across its
events and the 2023 TCS London Marathon will see:
- £26 carbon levy paid by all international participants used to fund
carbon removal and offset projects
- New Balance finisher T-shirts made from 100 per cent recycled polyester
- Reusable Mile Markers created in 2022 made from event waste and recycled
ocean plastic
- 100 per cent electric lead vehicles, together with more than 50 per cent
of logistics vehicles used in event set up and breakdown
- Cleaner event power including generators and baggage vehicles fuelled by
Hydrotreated Vegetable Oil (HVO), which is significantly lower in carbon
and particulate emissions than diesel
- Partnership with Trees not Tees, offering participants the chance to opt
out of a finisher T-shirt and plant a tree instead
- Medal ribbon made from recycled materials
- Finisher bag made from sugar cane
- Specially designed bottle belts (made from 95 per cent recycled
materials) to enable participants to carry hydration and reduce the waste
of water
- Drink, Drain, Drop campaign to ensure drinks bottles (all made from
recycled plastic) are collected and returned for recycling to Buxton
- Clothing discarded at the start collected and sent for reuse and
recycling
Hugh Brasher, Event Director for London Marathon Events, said: "London
Marathon Events is passionately committed to maximising our social impact
and minimising the environmental impacts of our events. Our environmental
focus is to Eliminate, Reduce, Reuse and Recycle and we are working towards
achieving net zero carbon emissions across our own events by 2024. Our
social impact has driven the organisation for many years, and we are
delighted to be starting to measure it through the ReScore app, developed
by TCS. It will enable us to have a world-recognised ranking for all the
work we are doing to drive positive change. We have already achieved a lot,
but we know there is far more to do."
Amit Kapur, Country Head, TCS UK & Ireland at TCS, said: "TCS London
Marathon participants deserve an inclusive and sustainable event that
contributes to a greater future for all of us. Best-in-class digital
technology can help make this future a reality. Along with London Marathon
Events, TCS is bringing technology for purpose. We are delighted to
introduce LME to the ReScore app, which will lead to positive environmental
and social impact and help them to reduce their carbon footprint."
Kevin Phelan, Board Member, Council for Responsible Sport, said: "London
Marathon Events is taking a truly systematic approach to not only track and
measure its progress on environmental, social and economic factors at the
TCS London Marathon through the use of ReScore, but is demonstrating strong
leadership and innovation in critical areas for the industry. We are
excited to be collaborating with LME on their journey and their commitment
to responsible sport."
As part of LME's commitment to improving its environmental impact
reporting, LME is now working with Green Element, a specialist carbon
consultancy, and using their Compare Your Footprint platform to improve
data capture and analysis. This will enable LME to produce more accurate
carbon emissions calculations and to set short-term targets and action
plans to reduce these.
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