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Press Release - London Marathon - 9/30/22

FOR IMMEDIATE RELEASE


          London Marathon: "There is so much to look forward to!"

    Event Director Hugh Brasher previews a Marathon Weekend to remember

On the eve of Marathon Weekend, Event Director Hugh Brasher is looking 
forward to welcoming the world back to the capital and celebrating all the 
amazing participants whose stories make the London Marathon so special.

"It's very hard to say what I'm most looking forward to," said Brasher 
today. "The elite races are stacked with some of the fastest marathoners of 
all time, but I also think the TCS Mini London Marathon will be incredible 
- and welcoming the world back to the London will be amazing."

An emotional moment

"We were the biggest marathon in the world in 2021, but only about 92 
countries were allowed travel to the UK last October due to Covid 
restrictions, whereas this year that figure is more like 200 countries.

"I also think people will feel even more emotional than usual when they 
near the Finish Line on The Mall. After the death of Her Majesty The Queen, 
passing Buckingham Palace is sure to be a poignant moment for many."

Inspiring the next generation

The first participants to pass Buckingham Palace this weekend will be the 
next generation of marathoners, when the TCS Mini London Marathon starts 
tomorrow (Saturday 1 October) at 09:00.

"The TCS Mini London Marathon is possibly the most important thing the 
London Marathon has done since my father [Chris Brasher] and John Disley 
started the event back in 1981," believes Brasher.

"That's a pretty bold statement, but I love that back then there were 7,000 
people registered to run, and this year we have 7,000 children and young 
people - from the age of four up to 17 - registered in the TCS Mini London 
Marathon tomorrow.

"What's unique about the TCS Mini London Marathon is that schools will 
receive £10 for every child who finishes to put towards computer or sports 
equipment."

TCS to donate millions

Millions of pounds will go to schools as part of this initiative with new 
title sponsor Tata Consultancy Services, but Brasher also hopes the TCS 
Mini London Marathon will inspire children and young people to get fit and 
enjoy the health benefits of activity for years to come.

"By 2030, at our 50th race, we're aiming to have 50,000 children running 
the Mini London Marathon the day before 50,000 adults run 26.2 miles. We 
really hope this event inspires children to get fit in the same way the 
London Marathon went from mostly stick-thin men in 1981 to a sea of 
humanity and everyday heroes taking part in 2022."

The first children to cross the world-famous Finish Line on The Mall 
tomorrow will have their efforts rewarded by a very special guest - medals 
will be handed to them by none other than the fastest marathon runner of 
all time, Eliud Kipchoge, fresh from setting a new world record at the 
Berlin Marathon last Sunday. As an Ambassador for the TCS Mini London 
Marathon, the Kenyan legend is sure to inspire the next generation to 
follow in his footsteps.

Around 600,000 children will also take part in the TCS Mini London Marathon 
in schools this autumn, each one of them earning a pin badge when they 
complete 2.6 miles.

The Weir Wolf returns - again!

To see the positive impact the Mini London Marathon can have on youngsters, 
look no further than David Weir - the most successful elite athlete in the 
history of the London Marathon and a seven-time winner of the Mini London 
Marathon.

Incredibly, he'll be racing in his 23rd consecutive London Marathon on 
Sunday and is sure to get massive support from the legendary London crowds 
as he takes on Berlin Marathon winner and reigning London champion Marcel 
Hug.

Brasher is looking forward to the showdown: "Hug has been imperious in the 
way he's been performing in his bespoke carbon-fibre wheelchair, but David 
Weir is always motivated for London.

"In the women's event, the battle between Switzerland's Manuela Schär and 
Australia's Madison de Rozario will be fascinating. Madison hasn't raced in 
London since 2019, so we're looking forward to seeing her."

After the para athletes lead the way on Sunday morning at 08:50, the elite 
women's race gets underway at 09:00.

Exciting elite fields

Brasher believes we could see some special performances from the in-form 
athletes assembled: "I'm really excited about the elite fields; we have 
some amazing athletes and if the weather is good, I think we could see some 
incredibly fast times."Our 2021 champion Joyciline Jepkosgei will be 
defending her title and the 10,000m world record holder Yalemzerf Yehualaw 
will be making her London debut. She ran the fastest-ever marathon debut of 
2:17:23 in Frankfurt earlier this year and I hear she's in good form, so 
I'm really looking forward to the women's race.

"In the men's event, we have six men who have run under 2:04, including 
Ethiopia's Kenenisa Bekele, who is the only man other than Eliud Kipchoge 
to have run under 2:02, and defending champion Sisay Lemma. Kenya's Amos 
Kipruto is another one to watch - so all in all I think there will be some 
amazing races.

No human is limited

"Kipchoge's new world record also changes the dynamic and landscape of 
marathon running; it changes what people thought was possible. Eliud is a 
special athlete, he proved that when he was the first man to run a marathon 
in under two hours in Vienna in 2019.

"Every time people think the ceiling's been reached, someone like Eliud 
comes along and sets a new world record, so I do think his performance last 
week will make a difference to our elite athletes and inspire them, just 
like it will inspire the everyday heroes taking part."

One of those everyday heroes is Anoosheh Ashoori, who was in prison in 
Iran, sharing a cell with cockroaches and rats, before he was released in 
March this year.

"What kept him alive was dreaming about running the London Marathon - and 
he will be doing just that on Sunday in a celebration of his freedom, 
running for those who are still locked up," said Brasher. "It's such a 
powerful story of human fortitude in the most harrowing circumstances and 
one that's sure to inspire others to take on the marathon challenge."

The world's most inclusive marathon

For those who can't make it to London this weekend, the virtual TCS London 
Marathon offers the opportunity to be part of an amazing weekend of 
activity.

Brasher hopes it will encourage even more people to get active: "We're 
delighted the virtual TCS London Marathon is part of the weekend. The event 
is one of the positives that have come out of the Covid-19 pandemic.

"We are the most popular marathon on the planet, nearly half a million 
people applied to take part in the 2020 event, and as much as we'd love 
everyone to be able to take part on the streets of London, we can't 
accommodate them all - so it's great that people can sign up for the 
virtual TCS London Marathon and get involved, wherever they are in the 
world.

"People have the whole day to do it and take their time over it - they can 
do it with friends and family, so it's a fantastic addition to the mass 
event."

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