FOR IMMEDIATE RELEASE
'It will be the most meaningful London Marathon ever'
Virgin Money London Marathon Event Director Hugh Brasher believes the
event's return to its iconic central London route will make the 2021
edition the most meaningful in its history.
Extraordinary lengths have been taken by the organising team to ensure
Sunday's marathon goes ahead safely, despite the uncertainty caused by the
Covid-19 pandemic.
For the first time in 889 days, around 40,000 participants will be tackling
the traditional course from Greenwich to Westminster.
And, with another 40,000 expected to take on the virtual event, Brasher
believes this year's marathon will be more meaningful than ever before
after 18 months of uncertainty.
"To have what we think will be 40,000 people running from Greenwich to
Westminster and a similar number doing the virtual event in their
communities makes this not just the biggest London Marathon ever but the
biggest marathon ever in the world," explained Brasher.
"We are all in a world that is so different, a world that none of us could
have imagined 18 months ago.
"That is why the London Marathon and our campaign 'We Run Together' is
important and will make this the most meaningful London Marathon that there
has ever been in the history of the event."
But changes have also been made to ensure the event can be run safely.
Every single participant will need to show a negative lateral flow test to
take part and there will be no baggage lorries making the journey from
Greenwich to The Mall. Instead, kitbags will be dropped off by participants
when they collect their bib numbers at the Virgin Money London Marathon
Running Show, which is again taking place at the ExCeL London.
Participants are being encouraged to wear a bottle belt to further reduce
touchpoints on the day and have been asked to invite just one person to
watch.
However, the core fundamentals of the event remain unchanged.
"It will be different to the previous 40 years, but it will also be the
same," said Brasher.
"We're doing it safely and doing it in a way that we believe offers hope
and the ability to realise how important being together is.
"We're asking runners to bring one person to watch, not five. But there
will still be people cheering every step of the way – and that incredible
feeling of positivity you get when people are shouting your name and
wanting you to be successful will still be there too.
"That's the journey we will be showing on the BBC for more than six hours
on Sunday."
Another difference to this year's event will see participants setting off
in more than 40 start waves across a 90-minute period.
Those taking part will be given a three-minute window for their start time
and their incredible efforts will provide a huge boost to charities who
have been hit hard in recent times.
"Through the pandemic, charities have lost more than £10 billion and this
will be one of the greatest days of the year for charity fundraising in
times that have been incredibly difficult," said Brasher.
"Runners in the London Marathon over the last 40 years have raised more
than £1 billion for good causes.
"And with people running from their communities around the globe, and
people running from Greenwich to Westminster, we will have the most
inclusive marathon in the world.
"That is why we believe 'We Run Together' will resonate throughout the
event."
It will not be just the runners who have worked their way up to Sunday's
race though, as the organisers, London Marathon Events, have been doing
likewise to ensure the correct procedures are in place.
"We worked with the government and the Events Research Programme when we
put on the Reunion 5K at Kempton Park in May," said Brasher.
"We were at Hatfield for the Vitality London 10,000 in early July, then the
Standard Chartered Great City Race, which was the first closed-road event
in London since the pandemic began. After that was The Vitality Big Half in
August. Each one of them got bigger and we tested the processes that will
be in place on Sunday 3 October.
The marathon is all about a journey, it's all about one
step at a time, and it is by taking one step at a time
that the team have been rigorously working to ensure
that Sunday will be the most amazing celebration.
Hugh Brasher
Virgin Money London Marathon Event Director
But that extends way beyond the mass participation event, as incredibly
competitive fields have also been assembled for the elite races.
Reigning champions Brigid Kosgei and Shura Kitata will both be looking to
defend their titles, but Brasher feels this year's race will be harder to
win than ever before.
"When you talk about the elite event it is actually the strongest, most
competitive, hardest-to-win marathon in the history of marathon running,"
said Brasher.
"There are seven men who have run have under 2:04 in the field and that
doesn't even include our defending champion. There are nine women who have
run under 2:20 and there's the one, two, three from the Paralympics too.
"It is the most competitive marathon ever and it will be the biggest
marathon in the world."
But Brasher acknowledged that had only been possible due to the support
shown by a number of organisations.
"We're thankful for the support we've had from the boroughs, from the Mayor
of London, Transport for London, sponsors and the runners and charities
themselves," said Brasher.
"We're really looking forward to putting on the 41st London Marathon and a
London Marathon that we believe will mean more than any other marathon in
the history of our event since 1981."
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