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Press Release - Lakeshore Marathon - 5/9/03

FOR IMMEDIATE RELEASE                   Contact: Scott B. Foval
                                                 Lakeshore Marathon Company
                                                 (530) 678-5496

             IN ITS 2ND YEAR, LAKESHORE MARATHON ANNOUNCES 
    INNOVATIVE COMMUNITY AND ORGANIZATIONAL INITIATIVES FOR THE FUTURE 

CHICAGO, May 9 /PRNewswire/ -- Preparing for the 2003 Chicago Lakeshore
Marathon, running Sunday, May 25, 2003; Race Director Mark Cihlar today
announced several key community and organizational initiatives that 
Lakeshore Marathon Company launched to drive the event's future. The 
initiatives, already underway, are timed to begin serving the Chicago 
community during the Memorial Day weekend at The 2nd Annual Chicago 
Lakeshore Marathon's starting line.

"These initiatives define the future of The Chicago Lakeshore Marathon, 
providing a network of resources and services that the community will 
benefit from for years to come," Cihlar said. "Lakeshore Marathon Company 
is committed to providing the Chicagoland region with real value and 
services geared towards sustainable community development and growth."

The initiatives that the marathon rolled out are the first 5 modules 
fitting the organization's sustainable community development mission. 
Cihlar founded Lakeshore Marathon Company with the overarching mission to
provide community outreach and cross-networking opportunities to community
organizations, businesses, and individuals through staging a major
community sports event. LMC has partnered with The Foval Group to develop 
and execute the modules.

The initiatives announced are as follows ...

Community Development and Organizational Innovation Initiative (CDOI): A 
community economic and neighborhood development project that will focus on 
fostering new and creative organizations and businesses in the Chicago 
area. This initiative will focus on mentoring entrepreneurs, activists, 
community organizations, and not-for-profits through the intricacies of 
running a network-centric, globally-connected, yet community-focused modern 
organization. This program will be developed by a team of thought leaders 
including project managers from The Chicago Lakeshore Marathon, The Foval 
Group, RCPA & Associates, Chicago Special Events Management, and Event 
Resources; the companies that execute The Chicago Lakeshore Marathon. The 
program will also include input from a global base of organizational DNA 
experts, including members of the business community, activist community, 
political leadership, and spiritual leadership.

Open Organizational DNA Initiative (OODI): An open-source project to drive 
development of an electronic business process platform to support the 
Community Development and Organizational Innovation Initiative, and 
Community Services Delivery Initiative. This platform, to which all 
affiliated participants and organizations will have access under an 
open-source license agreement, will automate and support communications, 
financial, administration, and other business processes using resources 
provided by sponsor companies and organizations. Project management and 
execution will be an ongoing effort, mentoring members of the local and 
global community, students, hobbyists, and other interested persons.

Open Communications Platform Initiative (OCPI): An open-source project to 
drive development of an emergency and administrative communications system 
to support the operations of The Chicago Lakeshore Marathon and other 
community events, including large sporting events, festivals, activist 
events, as well as the operations of affiliated participants and 
organizations. Project management and execution will be an ongoing effort, 
mentoring members of the local and global community, students, hobbyists, 
and other interested persons.

Open Media Platform Initiative (OMPI): An open-source project to drive 
development of a digital multimedia production and delivery system, 
including broadcast quality video, audio, and web presentations to support 
the operations of The Chicago Lakeshore Marathon and other community 
events, including large sporting events, festivals, activist events, as 
well as the operations of affiliated participants and organizations. 
Project management and execution will be an ongoing effort, mentoring 
members of the local and global community, students, hobbyists, and other 
interested persons.

Community Services Delivery Initiative (CSDI): An initiative to coordinate, 
manage, and utilize the resources of the CDOI, OODI, OCPI, OMPI, affiliate 
organizations and individuals to deliver services and resources to the 
community at large. This initiative will be the coordinating project for 
the other initiatives, and will be the scheduling interface for communities 
to take advantage of their products in order to enhance the quality of life 
of citizens and visitors to the Chicagoland area. Project management and 
execution will be an ongoing effort, mentoring members of the local and 
global community, students, hobbyists, and other interested persons.

Cihlar also announced that the 2003 Chicago Lakeshore Marathon is on track 
for this year's event. "We have received incredible support from the local 
community in planning and executing this year's race," Cihlar said. "Along 
with the endorsement of scores of community leaders, we have added partners 
that specialize in large complex events and share our vision and mission of
sustainable community development."

Cihlar announced that The Foval Group, RCPA & Associates, Chicago Special 
Events Management, and Event Resources are partners on this year's race. He 
also stated that The Chicago Lakeshore Marathon Healthy Lifestyle Expo, 
which will run from Friday, May 23rd through the end of the race at the 
Hyatt Regency McCormick Place, is quickly filling with expo partners. He 
extended special thanks to Hyatt Regency McCormick Place, the Official 
Headquarters Hotel of The Chicago Lakeshore Marathon; McCormick Place 
Convention Center, the Chicago Parks District, and The City of Chicago as 
hosts of this year's events.

FOR MORE INFORMATION VISIT 
www.lakeshoremarathon.com, email media@lakeshoremarathon.com
or call Scott Foval at 773.765.9030 or 530.678.5496. NOTE: Media 
availabilities with Mark Cihlar, Founder of The Chicago Lakeshore Marathon, 
are being booked NOW. Please call Scott Foval at 530.678.5496 for immediate 
scheduling. 

Source: Lakeshore Marathon Company

Web site: http://www.lakeshoremarathon.com/ 

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