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Press Release - Los Angeles Marathon - 3/17/11

FOR IMMEDIATE RELEASE

     Universal Sports Presents LIVE Broadcast and Online Coverage of 
                the 2011 Honda Los Angeles Marathon

      Nationwide Broadcast Presented by K-Swiss Begins at 10 a.m. ET

        Kenyan Wesley Korir Will Race for His Third Straight Title

Los Angeles, CA--March 17, 2011--Universal Sports will provide LIVE 
broadcast and online coverage of the 2011 Honda Los Angeles Marathon. The 
network's nationwide coverage, excluding Los Angeles, will begin on Sunday, 
March 20, beginning at 10 a.m. ET. The 26th annual race will feature over 
20,000 entrants running along the 26.2 mile "Stadium to Sea" course that 
starts at Dodger Stadium and ends at the Santa Monica Pier.  Runners are 
competing for the winner's prize of $25,000 in cash and a new Honda Insight 
EX sedan with navigation, as well as trying to win the unique Marathon 
Challenge, which rewards the first runner to cross the finish line – man or 
woman – with a $100,000 bonus. 

For the first time, Southern California-based footwear and apparel maker 
K-Swiss has teamed up with Universal Sports to be the presenting sponsor of 
the national telecast.  The broadcast team will consist of veteran running 
analyst Toni Reavis, who has provided commentary for all 25 prior Los 
Angeles Marathons, and local TV sports news anchor Derrin Horton. Following 
the live airing, Universal Sports will offer an encore presentation of the 
marathon at 10:00 p.m. ET.  Live race coverage, highlights and news of the 
event will also be available at the network's website, 
www.universalsports.com.

Kenyan Wesley Korir, 2009 and 2010 champion, highlights this year's field 
in the men's competition.  Korir will be attempting to achieve his third 
consecutive victory, which would make him the first ever in L.A. Marathon 
history to three-peat. He faces tough competition in countryman Benjamin 
Maiyo, who enters this year's race with a time of 2:07:09, the fastest 
recorded time of any man in the 2011 field. Maiyo recorded his top time in 
the 2005 L.A. Marathon, where he finished second.   

On the women's side, U.S. All-Americans Amy Hastings and Heather Wood will 
be making their marathon debuts. They are up against Mare Diaba of 
Ethiopia, with the fastest time in the 2011 women's field at 2:25:27, and 
Buzenesh Deba of Ethiopia, whose personal best is 2:27:24. 

The Honda Los Angeles Marathon celebrity roster is spotlighted by Chef 
Gordon Ramsay and musician Flea, who is running for the Silverlake 
Conservatory of Music. 

Universal Sports will continue its world-class marathon coverage later in 
2011 with LIVE coverage of both the Boston and New York City marathons. 

ABOUT UNIVERSAL SPORTS: 
Universal Sports, a partnership between NBC Sports and InterMedia Partners, 
LP, is the premier multi-platform media destination for Olympic-related 
sports programming in the United States.  Universal Sports is available in 
52 markets nationwide, including all of the nation's top 10 media markets 
and 20 of the top 25.  Major world championship sports events aired on 
Universal Sports include track and field, skiing, swimming, gymnastics, 
marathons, figure skating, cycling and rugby.  The network's website, 
UniversalSports.com, delivers an immersive user experience via live and 
on-demand competition coverage, interaction with top athletes through 
interviews and blogs and in-depth access to Olympic sports news and 
information year-round.  For more information, please visit 
UniversalSports.com.



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