FOR IMMEDIATE RELEASE
Giant Expo kicks off Honda LA Marathon weekend
Dodger Stadium to play host to exhibits, seminars and 50,000 attendees
LOS ANGELES – March 14, 2010 – One of the largest racing expositions in the
world, the LA Marathon Expo, will be mounted just outside the centerfield
fence at Dodger Stadium on Friday and Saturday, March 19-20. More than 100
exhibitors will offer innovative demonstrations and state-of-the-art
products and services on running, health, fitness and lifestyle improvement
over several acres located adjacent to the Marathon's starting line.
Admission and parking are free and the program includes the exhibits, a
lively seminar schedule for those getting ready to run the 2010 Honda LA
Marathon presented by K-Swiss on March 21, and registration for the NPN LA
5k Run/Walk, which will be held on Saturday, March 20 at 8 a.m.
The Expo itself will be open from 9 a.m. to 8 p.m. on Friday, March 19 and
from 9 a.m. to 6 p.m. on Saturday, March 20. Unlike past years, there will
be no registration for the Honda LA Marathon itself at the Expo.
"The Expo is the perfect way to get ready for the Honda LA Marathon and the
new Stadium to the Sea course," said LA MARATHON LLC Partnerships Director
Dave Klewan. "There's lots to see and do, and runners can use Saturday's
NPN 5k Run/Walk as a perfect warm-up for their race on Sunday.
"We also have a terrific line-up of seminars on both days, with a mix of
practical instruction for first-time and veteran marathoners and
inspiration from champion athletes."
The seminars are free to all attendees and include (as of March 12):
Arturo Barrios on "Crossing the Bridge, Chasing the American Dream: How
Became a World-Record Holder," chronicling his rise to become a Mexican
Olympian, a three-time world-record setter, the first to run a
half-marathon in less than one hour and later an American citizen (Friday
at 3 p.m. and Saturday at 2 p.m.).
Rod Dixon, the Marathon's Official Ambassador who is also a past winner
of the New York City Marathon and an Olympic Bronze Medalist from the 1972
Olympic Games, on "Life's Run – Inspiration and Motivation for the 25th
Anniversary LA Marathon," on Friday at 4 p.m. and Saturday at 3 p.m.
Dean Karnazes, the famed ultra-marathoner, will speak on "Achieving Super
Endurance" on Saturday at noon, after having warmed up by running the NPN
5K Run/Walk that morning.
Steve Mackel, a certified hypnotherapist and head coach of the Sole
Runners Full and Half Marathon Training Program on "Unleashing Your Mental
Running Strength Through Vizualization" on Friday at 5 p.m. and "ChiRunning
– Learn How to Run Injury Free" on Saturday at 11 a.m.
Matt Mahowald, president of New Performance Nutrition (NPN), on "Race Day
& Recovery Nutrition," Friday at 6 p.m. and Saturday at 10 a.m.
Sarah Reinertson, seventh-place finisher in The Amazing Race 10 (2006),
seven-time marathon finisher and 1992 U.S. Paralympian, on "Strategies for
a Strong Finish" (Friday at 2 p.m. and Saturday at 4 p.m.).
A special program on maintaining proper hydration on the course, using
Coca-Cola's POWERade sports drink that will be available on the course on
raceday (Saturday at 1 p.m.).
In addition to interactive exhibits and displays from all of the Honda LA
Marathon sponsors, the Expo will feature a wide array of exhibitors focused
on healthy, active lifestyles and the endurance industry. Visitors to the
LA Marathon Expo will have the opportunity to sample various food and
beverage products, purchase official Honda LA Marathon-branded K-Swiss
apparel at the Sport Chalet merchandise store as well as merchandise from
other vendors, visit with representatives from other marathons throughout
the world and much more.