FOR IMMEDIATE RELEASE
Miami Design Firm Wins 2010 Honda LA Marathon
Commemorative Shirt-design Contest
Jacober & Associates wins $295 prize in public
voting for 25th anniversary design
LOS ANGELES – March 1, 2010 – A design picturing a stylized sun and its
rays, designed by Jacober & Associates of Miami, Florida, was named the
winner of the competition to design the 25th anniversary commemorative
T-shirt for the 2010 Honda LA Marathon presented by K-Swiss.
Jacober's design pictured the race logo in vertical style, surrounded by
concentric waves of blue, green, lime and yellow triangles. Said Art
Director Paul Jacober, "The idea behind the design was we tried to create
something simple yet celebratory. We wanted it to have a Los Angeles
sensibility – abstract sun design and colors – but with an undertone of a
Latin American feel. Ultimately it had to be bold and strong and I think we
met those goals." The artwork itself was created by designer Jose Carvajal
with oversight from Jacober.
The Jacober design was one of five finalists selected from a field of 262
entries and the only one from the U.S. It garnered 674 votes or 33.7% of
the 2,000 votes cast in the two-week balloting period, finishing ahead of
finalist designs from Indonesia, Germany, Grand Cayman Islands and Romania.
"It was a great competition," said LA MARATHON LLC creative director Peter
Abraham. "The designs were wild and varied and the creativity shown by the
262 entrants from around the world was wonderful. We're looking forward to
seeing Jacober's winning design on the commemorative shirts that will be
The winner will receive a $295 cash prize for his design, which will be
reproduced on shirts that will be sold at the Marathon's two-day expo at
Dodger Stadium on March 19-20 and online.
The contest required artists to submit a high-resolution design that
included the Honda LA Marathon presented by K-Swiss logo, fit into a
12-inch-square area and used Pantone-standard colors.