Press Release - Cincinnati Flying Pig Marathon - 3/17/08

FOR IMMEDIATE RELEASE

                  The "Greening O' the Pig" Makes 
            Flying Pig Marathon Environmentally Friendly 

CINCINNATI - (March 17, 2008) - On this St. Patrick's Day, the 10th 
Cincinnati Flying Pig Marathon joins the "wearing of the green" with a 
number of green initiatives to make Marathon weekend, May 2-4, 
environmentally friendly and responsible.

"In this time of environmental awareness, it's only natural that the Flying 
Pig Marathon would join the 'green' movement," said Iris Simpson-Bush, 
executive director. "While the Marathon always has been concerned about the 
environment, this year we have a number of partners who will help us make 
this year's event even more environmentally responsible." 

For example, the Flying Pig Marathon joins the Cincinnati Park Board to 
cover the event's "carbon footprint" by planting trees that will use the 
carbon dioxide created by the event. The "Pig" is the first marathon in the 
country to have such an initiative. 

In addition: 

* Duke Energy is helping to educate the public and heighten awareness of on 
environmentally friendly measures.

* Natorp's Garden Store is helping to underwrite the cost of trees to be 
planted in collaboration with the Park Board. 

* The Pig will be recycling approximately 28,000 plastic bottles that will 
be recycled to produce fleece jackets which are then distributed to inner 
city school.

* Rumpke cardboard trash containers will be recycled at Finish Line and 
throughout - approximately 2 tons.

* Toyota is supplying Hybrid pace cars. 

* First Student Bus Company, which has strong environmental standards, 
hybrid buses and emission control policies, will be donating buses for 
transportation. 

* Keep Cincinnati Beautiful is providing recycling bins for along the 
course, at the Finish Line and at the Victory Party.

* The Pig will assist 5K sponsor Fleet Feet Sports to find volunteers who 
will pick up trash and beautify the 5K course the week before the event. 

* Tide is sponsoring the pick up of discarded clothing (as race 
participants shed layers), will have them laundered. The clothing then will 
be donated to local charities.

* All race awards will be manufactured from recycled materials.

* Attendees of the Expo and race participants will be able to donate money 
towards the planting of the trees.

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