FOR IMMEDIATE RELEASE
adidas Announces Sustainable Celebration Jacket Design
Ahead of 127th Boston Marathon
adidas and the Boston Athletic Association (B.A.A.) unveiled today the
iconic celebration jacket for the upcoming 127th Boston Marathon. This
year's celebration jacket is made of a minimum 70% recycled content, making
it the worthy centerpiece of adidas' most sustainable Boston Marathon
collection ever.
As the Official Footwear and Apparel Supplier of the Boston Marathon since
1989, adidas is proud to continue to bring sustainability to the forefront
of this beloved Abbott World Marathon Major. The 2023 celebration jacket
features innovative, lightweight fabrics, trims and silhouettes to make
athletes feel invincible, run faster and achieve something impossible – all
developed with the goal of minimal environmental impact.
"The celebration jacket is an iconic, cherished element of the Boston
Marathon," said Jennifer Thomas, Vice President of Global Sports Marketing
at adidas. "As we developed this year's iteration, we prioritized
sustainable design, all while maintaining the high-performance quality
adidas is known for. We're proud to provide best-in-class sustainable
running apparel that supports and empowers our athletes in making their
dreams come true: chasing records and personal bests while participating in
the Boston Marathon."
As part of adidas' commitment to keep pushing the boundaries of sustainable
offerings by utilizing environmentally preferred materials, the 2023
celebration jacket includes yarn containing 50% Parley Ocean Plastic:
re-imagined plastic waste intercepted on remote islands, beaches, coastal
communities and shorelines to prevent it from polluting our ocean. Even the
jacket colors themselves nod to the intersection of nature and sport by
pairing natural tones inspired by sand and stones as a twist on the
traditional blue and yellow colors of the Boston Marathon. And as always,
the jacket includes the signature B.A.A. unicorn emblem on both the front
and back.
"Each and every year, the world eagerly awaits the unveiling of the adidas
Boston Marathon Celebration Jacket," said Jack Fleming, President and CEO
of the Boston Athletic Association. "For more than three decades, the
B.A.A. and adidas have partnered to create comfortable, innovative and
sustainable apparel, with the celebration jacket serving as the centerpiece
of the apparel range which all runners cherish. This year's jacket
represents adidas and the B.A.A.'s shared commitment to sustainability
while commemorating the accomplishments of our Boston Marathon athletes.
This year's jacket also suggests ‘Boston' through and through in that the
design authentically suggests Boston's heritage through color."
The 2023 Boston Marathon Celebration Jacket will be available for purchase
online and in Boston for $120 beginning on February 15. This year, adidas
will also provide unique volunteer jackets to more than 10,000 volunteers
and official Boston Marathon participant t-shirts to 18,000 men and 14,950
women.
The 127th Boston Marathon will take place on Monday, April 17. Images of
the celebration jackets can be found HERE. adidas' 2023 Boston Marathon
official performance apparel and footwear collection is available for
purchase by participants and fans at the Boston Marathon Expo, online at
adidas.com/us/boston_marathon and via select local retailers.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in
Herzogenaurach, Germany, the company employs more than 61,000 people across
the globe and generated sales of €21.2 billion in 2021.
About Boston Athletic Association
Established in 1887, the Boston Athletic Association is a non-profit
organization with a mission of promoting a healthy lifestyle through
sports, especially running. The B.A.A. manages the Boston Marathon, and
supports comprehensive charity, youth, and year-round programming. The
Boston Marathon is part of the Abbott World Marathon Majors, along with
international marathons in Tokyo, London, Berlin, Chicago, and New York
City. Since 1986, the principal sponsor of the Boston Marathon has been
John Hancock. The 127th Boston Marathon is scheduled to take place on
Monday, April 17, 2023. For more information on the B.A.A., please visit
www.baa.org.
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