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Press Release - Boston Marathon - 4/19/21

FOR IMMEDIATE RELEASE

          B.A.A. and adidas Extend Official Sponsorship Through 2030

 ADIDAS HAS SERVED AS AN OFFICIAL SPONSOR OF THE BOSTON MARATHON SINCE 1989

BOSTON - The Boston Athletic Association (B.A.A.) announced today that the 
organization has extended its longstanding official sponsorship with adidas 
through 2030. The Patriots' Day announcement marks more than 40 years of 
partnership between the athletic organizations.

"adidas has been an official sponsor of the Boston Marathon for more than 
three decades, and we are delighted to extend our partnership, furthering 
our dedication to community initiatives as well as athletic performance," 
said Tom Grilk, President and C.E.O of the B.A.A. "adidas has supported all 
aspects of our organization, from mass participatory events to the B.A.A.'s 
running club and High Performance team. Our collective missions align in 
the promotion of health and fitness, and this extension solidifies our 
combined commitment to the sport and running in the community."

adidas has been a sponsor of the Boston Marathon since 1989, increased its 
support to include the B.A.A. Running Club in 1991, and since 1994 has 
sponsored all B.A.A. running events, clinics and youth programming, and 
initiatives including the B.A.A. 5K, the B.A.A. 10K, and the B.A.A. Half 
Marathon. Together, the B.A.A. and adidas have developed year-round 
programming designed to promote health and fitness among Boston-area youth, 
which has yielded participation from more than 35,000 students.

"Adi Dassler founded adidas inspired from the passion for running and for 
supporting and enhancing athletic performance. Our partnership with the 
B.A.A. allows us to bring to life our belief, that through sport we have 
the power to change lives," said Alberto Uncini Manganelli, General Manager 
of adidas Running, Global.

In addition to being the official athletic footwear, apparel, and accessory 
sponsor of the Boston Marathon, adidas will continue to support all of the 
B.A.A.'s road races, the organization's running club and High Performance 
Team, and many youth events. The B.A.A. and adidas are committed to 
developing new community initiatives, programs, and events that provide 
opportunities for athletes and runners of all abilities.

"The B.A.A. and Boston Marathon are synonymous with athletic excellence for 
the athletes, and a role model for touching people in their journey of 
physical and mental betterment, and driving a positive impact to 
communities. In this journey we are extremely proud to support the B.A.A. 
and athletes from across the globe with their pursuit of athletic 
achievement and we look forward to advancing our commitment to and 
celebration of the running community," said Uncini Manganelli.

The B.A.A. and adidas announced the sponsorship extension on Patriots' Day, 
the traditional date of the Boston Marathon and America's most historic 
running day. In honor of Patriots' Day, the B.A.A. and adidas have unveiled 
the 2021 adidas Boston Marathon Celebration Jacket, which is a badge of 
honor for runners worldwide. The smooth woven construction includes a 
breathable mesh lining and reflective details shine bright through 
low-light conditions. The product is made with Primeblue, a 
high-performance recycled material made in part with Parley Ocean Plastic. 
For the 125th anniversary, the jacket's design focuses on the traditional 
Boston Marathon colors of blue and yellow. Special elements, including a 
special edition 125th Boston Marathon logo, are highlighted in a gold 
metallic embroidery to celebrate the anniversary year. The 125th Boston 
Marathon Celebration Jackets will be available for purchase beginning on 
Friday, May 7.

adidas is a global leader in the sporting goods industry. Headquartered in 
Herzogenaurach/Germany, the company employees more than 62,000 people 
across the globe and generated sales of €19.8 billion in 2020.

Registration for the 125th Boston Marathon opens Tuesday, April 20 at 
10:00AM ET, through the B.A.A.'s online platform Athletes' Village. 
Registration for qualified athletes will remain open through 5:00PM ET on 
April 23. The selection process will remain consistent with prior years: 
applications and qualifying times submitted between April 20 and April 23 
will be verified and ranked by the B.A.A. based on the amount of time an 
athlete has run under their respective qualifying standard. Applicants will 
be notified of acceptance or non-acceptance once the B.A.A. has verified 
all applications in early May.

In addition to the in-person road race, the B.A.A. is also holding a 
historic virtual Boston Marathon in celebration of the 125th running of the 
Boston Marathon. Registration for the virtual race opened on March 30 and 
has already seen athletes from 105 countries and all 50 states register. 
The virtual marathon will take place over race weekend October 8-10.
 
                                     ###


 

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