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Press Release - Boston Marathon - 3/6/19

FOR IMMEDIATE RELEASE

      Marathon Brewing Releases Signature Beer: 26.2 Brew Nationwide

         Uniquely Designed With Today's Runner In Mind, 26.2 Brew 
                    Offers Athletes A Refreshing Reward

March 6, 2019 Boston, MASS - Today, Marathon Brewing, a new endeavor from 
The Boston Beer Company, announces the launch of 26.2 Brew. The golden, 
hazy ale offers athletes a reward for their hard work that tastes as 
satisfying as their accomplishments feel. Brewed with Himalayan sea salt 
and coriander, 26.2 Brew provides drinkers a crisp body and refreshing 
finish with 4.0% ABV, 9g carbs and only 120 calories.

As consumers increasingly seek wellness-minded activities and 
better-for-you options, 26.2 Brew was developed by Shelley Smith, a brewer, 
marathon runner and triathlete, to provide purpose and balance for drinkers 
seeking more.

"As someone who loves beer and running, having the opportunity to brew a 
beer that helps runners celebrate their hard work was a passion project for 
me," says Smith, Advanced Cicerone and Manager of Research & Product 
Innovation at The Boston Beer Company. "Understanding what is important to 
runners is what made brewing this beer different from what is currently 
available. While most brewers are stripping flavor to hit a certain calorie 
mark, we focused on brewing a beer that not only fit what runners were 
looking for, but also delivered a great taste."

As she developed the recipe, Smith invited other runners - including her 
brewery teammates as well as decorated champions Meb Keflezighi and Desiree 
Linden - to gain insight into what drinkers and athletes want in a beer.

"I've run my fair share of marathons over the years and there are countless 
finish lines throughout the training process that deserve a celebration. 
Anyone who has trained for a marathon - who is dedicated enough to wake up 
before dawn or face the elements to get their miles in - knows that part of 
training is running for the reward," says marathon legend Meb Keflezighi, 
the only athlete ever to win the New York City Marathon, the Boston 
Marathon and an Olympic medal. "26.2 Brew celebrates runners' hard work and 
achievement with high-quality ingredients and a really great taste."

The new 26.2 Brew evolved from the original Boston 26.2 Brew, available for 
the past seven years in and around Boston during the Boston Marathon, the 
world's oldest annual marathon.

"Boston was an incredible experience for me last year and I can't wait to 
return," says Desiree Linden, two-time Olympian and the first American 
woman to win the Boston Marathon open division in 33 years. "I'm especially 
looking forward to celebrating all of the runners post-race with a new 26.2 
Brew. Beyond Boston, I'm thrilled to be able to share this beer with other 
runners and beer lovers across the country for the first time. I know 
they'll enjoy it as much as I do."

The 26.2 Brew packaging and national point-of-sale materials will proudly 
display the unique Boston Athletic Association (B.A.A) unicorn logo, the 
symbol of the Boston Marathon, epitomizing respect and appreciation for the 
incredible achievement and dedication of marathon running and of the 
B.A.A's long history as "The Marathon". 26.2 Brew will be the official beer 
of the Boston Marathon, enjoyed by thousands of runners and spectators at 
events leading up to and on race day.

"Like the Boston Marathon, The Boston Beer Company is part of the fabric of 
our great city," said Tom Grilk, CEO of the Boston Athletic Association. 
"This year, we are excited to extend our relationship and help make 
Marathon Brewing's 26.2 Brew the beer that runners reach for on race day 
and beyond."

In addition to the Boston Marathon, Marathon Brewing will sponsor select 
marathons nationwide, including the Los Angeles Marathon, the Orange County 
Marathon and the Myrtle Beach Marathon as well as have a presence at 
additional races throughout the country.

26.2 Brew is available nationwide in stores in 6-pack bottles (SRP $9.99), 
12-pack slim cans (SRP $16.99-$18.99), 24 oz can (SRP $2.99) and on draft. 
Prices vary by market.

About Marathon Brewing

Marathon Brewing, a new endeavor from The Boston Beer Company, allows 
brewers to experiment and develop beers with a new wave of drinkers in 
mind. As consumers seek better alternative options in their daily lives, 
they also look for purpose and balance in what they eat and drink. No 
matter what Marathon Brewing is creating, it always chooses the best 
ingredients possible to deliver the highest quality product for drinkers 
seeking more.

                                     ###


 

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