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Press Release - Boston Marathon - 3/23/17

FOR IMMEDIATE RELEASE

  2017 Boston Marathon® Will Mean $192.2 Million For Greater Boston Economy
 
BOSTON (March 23, 2017) - The 121st Boston Marathon on Monday, April 17, 
2017, and surrounding Marathon-related events including the John Hancock 
Sports & Fitness Expo and the B.A.A. 5K, will bring an estimated $192.2 
million (USD) in spending impact to the Greater Boston region, according to 
Greater Boston Convention & Visitors Bureau (GBCVB) President and CEO 
Patrick Moscaritolo. Held annually on Patriots' Day, the Boston Marathon is 
the world's oldest consecutively run marathon and ranks as one of the 
world's most prestigious road racing events. The Boston Athletic 
Association (B.A.A.) has managed and organized the Boston Marathon since 
the event's inception in 1897.
 
This year, there will be 30,000 official participants in the Boston 
Marathon, including more than 6,200 runners traveling from 94 countries 
outside the United States. In addition, 1,000 members of the media from 
more than 200 outlets are expected to cover the Boston Marathon, providing 
the Greater Boston region with unparalleled international exposure.
 
"The Boston Marathon and its related events provide an extraordinary kick 
start for our visitor season," Bureau President and CEO Pat Moscaritolo 
explained. "The Boston Marathon is the premier and most beloved event in 
our city, and region and our community looks forward each year to welcoming 
runners and media from around the world."
 
"The Boston Athletic Association is delighted to welcome participants, 
spectators, and media members from around the world to Boston for the 121st 
running of the Boston Marathon," said Tom Grilk, Chief Executive Officer of 
the B.A.A. "Each year the Boston Marathon brings people from all 
backgrounds together, uniting to celebrate athletic excellence and the 
spirit of competition. Nearly everyone involved in the events of the week - 
from 40,000 athletes in the Boston Maraton and B.A.A. 5K, to the hundreds 
of thousands of spectators that line the course, and more than 9,500 
volunteers - will patronize local businesses throughout Greater Boston."
 
The 2016 Boston Marathon generated $188.8 million (USD) and had an entry 
field of 30,816 athletes. 
 
The estimated $192.2 million (USD) in spending impact will be generated 
from the following categories:
 
Total spending by more than 30,000 runners and their guests at Marathon and 
Marathon related events - $104.6m (USD)
Charity fundraising by Marathon participants - $30.0m (USD)
Total spending by spectators & visitors at Marathon and Marathon related 
events - $31.4m (USD)
Total sponsor and media-related spending - $15.2m (USD)
Total spending by the Boston Athletic Association - $11.0m (USD)
 
TOTAL   $192.2m (USD)
 
For the 32nd consecutive year, the principal sponsor of the Boston Marathon 
is John Hancock Financial. John Hancock Financial provided the first-ever 
prize purse for the Boston Marathon in 1986 and has provided over $19 
million (USD) in prize money for the event. This year's prize purse totals 
$830,500 (USD), plus bonuses.
 
The John Hancock Sports & Fitness Expo will be located at the John B. Hynes 
Veterans Memorial Convention Center at 900 Boylston Street from Friday, 
April 14, through Sunday, April 16. This Expo is widely regarded as the 
running industry's premier expo for new products and services, features 
more than 150 exhibitors, and is estimated to attract more than 100,000 
attendees. Boston Marathon participants must claim their bib numbers for 
this year's race at the John Hancock Sports & Fitness Expo.
 
Also among 2017 Marathon-related events is the B.A.A. 5K on Saturday, April 
15, two days prior to the Boston Marathon. This year's B.A.A. 5K will be 
run on One Boston Day, a day that celebrates the resiliency, generosity, 
and strength demonstrated by the people of Boston in response to the 
tragedy of April 15, 2013. The B.A.A. 5K will feature 10,000 entrants, 
including 1,132 international participants, and registration concluded in 
January. The 3.1-mile course starts and finishes at historic Boston Common 
and takes participants across the Boston Marathon finish line. On the 
evening of April 15, BOSTON, the first feature-length documentary to 
chronicle the history of the Boston Marathon, will have its World Premiere 
at the Boch Center Wang Theatre. Four days later, the film will be shown 
nationwide in 450 theatres.
 
 
About the Boston Athletic Association (B.A.A.)
 
Established in 1887, the Boston Athletic Association is a non-profit 
organization with a mission of promoting a healthy lifestyle through 
sports, especially running. The B.A.A.'s Boston Marathon is the world's 
oldest annual marathon, and the organization manages other local events and 
supports comprehensive charity, youth, and year-round running programs. 
Since 1986, the principal sponsor of the Boston Marathon has been John 
Hancock Financial. The Boston Marathon is part of the Abbott World Marathon 
Majors, along with international marathons in Tokyo, London, Berlin, 
Chicago, and New York City. More than 60,000 runners will participate in 
B.A.A. events in 2017. The 121st Boston Marathon will be held on Monday, 
April 17, 2017. For more information on the B.A.A., please visit 
www.baa.org. 
 
                                   ###

 

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