FOR IMMEDIATE RELEASE
John Hancock Launches #WeRunTogether Digital Mosaic
Invites Runners, Volunteers and Fans to Share
Their Personal Connection to The City of Boston and
The Boston Marathon via Photos, Videos and Messages of Support
BOSTON, MA, April 3, 2014 - John Hancock today is launching the
#WeRunTogether digital mosaic to bring the extended Boston Marathon
community together in the weeks leading up to the race on April 21.
The company is inviting all individuals connected to the city of Boston or
the Boston Marathon – runners, volunteers, civic leaders, pro athletes,
friends and fans – to contribute a photo, video or message that relates a
personal story or shows support for the Boston Marathon community. Each
post will become a clickable tile in a digital mosaic which will be located
on the JHextramile.com blog site.
To support this effort, John Hancock announced that it will make an initial
donation of $26.2K to One Fund Boston at the outset of the program, and
then will donate an additional $1 for every uploaded submission, up to
another $26.2K.
"The resilience, unity and optimism of the Boston Marathon community has
always been strong, but this year individuals, more than ever, want to
share their support and be connected to all the good that is embodied in
this race," said Tom Crohan, assistant vice president and counsel, John
Hancock. "We hope the stories and messages shared in the mosaic will
capture the spirit and connectivity of the running community, and
demonstrate that across the country and around the world, we are all on the
journey together - rooting for one another."
To grow the mosaic, each person who uploads a message will have the
opportunity to share their participation in the experience with his or her
social network encouraging them to join the #WeRunTogether community. For
those running for one of the many charities involved in the Boston
Marathon, a link to their CrowdRise fundraising page will be a part of
their tile, making it easy for friends to support their efforts.
To further the social experience, John Hancock also has created a suite of
eCards with the "We Run Together" theme to offer messages of support,
congratulations or thanks. They can be found on the JHextramile.com site or
at www.johnhancock.com.
"This year's marathon will be like no other," said Crohan, "but through
activities and experiences like #WeRunTogether, we are confident the
generosity and resiliency of everyone involved will come shining through."
About JHextramile.com
JHextramile.com is a blog site established by John Hancock in 2013 to
provide inspiration for going the extra mile in order to reach goals
relating to personal health, fitness training, fundraising, or making a
difference in the lives of family members, friends, or the community.
Occasional posts are made by experts and ordinary individuals with stories
to share.
About John Hancock Financial and Manulife Financial
John Hancock Financial is a division of Manulife Financial, a leading
Canada-based financial services group with principal operations in Asia,
Canada and the United States. Operating as Manulife Financial in Canada and
Asia, and primarily as John Hancock in the United States, the Company
offers clients a diverse range of financial protection products and wealth
management services through its extensive network of employees, agents and
distribution partners. Funds under management by Manulife Financial and its
subsidiaries were C$599 billion (US$563 billion) as at December 31, 2013.
Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE,
and under '945' on the SEHK. Manulife Financial can be found on the
Internet at manulife.com.
The John Hancock unit, through its insurance companies, comprises one of
the largest life insurers in the United States. John Hancock offers and
administers a broad range of financial products, including life insurance,
annuities, investments, 401(k) plans, long-term care insurance, college
savings, and other forms of business insurance. Additional information
about John Hancock may be found at www.johnhancock.com.
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