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Press Release - Belfast City Marathon - 10/23/07

FOR IMMEDIATE RELEASE

           Belfast Marathon looks to record breaking year

The Deep RiverRock Belfast City Marathon is looking forward to a record 
breaking year in 2008.

Not only are the race organizers hoping to attract a record entry of more 
than 15,000 people on Monday 5 May, but they are openly challenging someone 
to smash the record times.

The prize money for the May Day extravaganza also has been restructured, to 
make it easier for local runners to go away with a cheque in their pocket… 
and there is even an added incentive for those who get their entries in 
early.

"Get your entry in before 31 December and we'll knock ten per cent off your 
fee," announced Danny O'Connor, Chairman of the Deep RiverRock Belfast City 
Marathon Organizing Committee, at a press conference in the city centre 
Premier Inn.

"We've also listened to the views of local athletes, and we've restructured 
our prize fund to make it easier for them to get a share of the action, so 
to speak," added Danny.

"Obviously, we'll still be seeking to attract some of the elite overseas 
athletes, but we're making more money available to the ‘home' side, so 
there are going to be more prizes, and so more incentives, for our own 
local athletes.

"Our own Marty Deane's record of 2:15:51 has stood since 1986, while the 
women's record of 2:41:33 was set just two years ago, by Ethiopian Lemma 
Urge.  The first runner to break either record in 2008, will go home with 
an extra £1,000," said Danny.

Officially launching the 2008 Deep RiverRock Belfast City Marathon, Lord 
Mayor Jim Rodgers spoke of his high regard for everyone who has taken part 
in the marathon over the years.

"I've always been in strong supporter of the marathon and I'm full of 
admiration for anyone who goes out to run or walk for 26 miles through all 
parts of our great city - north, east, south and west.

"Personally, even the thought of such an arduous task makes me feel 
exhausted and I can imagine the effort everyone is going to put in to this 
and congratulate them in advance for the sacrifices they make to do it," 
said the Lord Mayor.

"It is hard to believe that it is some 27 years since Belfast City Council 
and Northern Ireland Athletics took the decision to stage the first Belfast 
City Marathon.

"Over the intervening years, the event has gone from strength to strength.  
When other marathons fell by the wayside, Belfast continued to grow.  Now, 
with the resurgence of interest in marathon running, we are benefiting from 
record entry numbers each and every year," continued Councillor Rodgers.

The Lord Mayor also pointed out that the Deep RiverRock Belfast City 
Marathon is the biggest single participatory sporting event in Northern 
Ireland.

"It is also one of the biggest charity fundraising events, with almost 
every runner or walker taking part to benefit their favourite charity," he 
concluded.

The official charity for the 2008 Deep RiverRock Belfast City Marathon is 
the British Red Cross.  Dr Joan Smyth, President of the British Red Cross 
in Northern Ireland, expressed the hope that the 2008 marathon would raise 
both awareness of and funds to support the work of the Red Cross here in 
Northern Ireland. 

She said:

"Red Cross volunteers do such a great job day in and day out in our local 
communities. The opportunity to be the marathon's charity partner for 2008 
is a great morale booster and encouragement for them, and the money raised 
will enable us to help even more vulnerable people in times of crisis."

Maire Campbell, Public Affairs and Communications Manager with title 
sponsors Deep RiverRock, said:  

"We are delighted to support the Belfast City Marathon for the second 
successive year.  We know that the 2008 event will be the best yet, and we 
wish all the participants and organizers the best of luck."

The Deep RiverRock Belfast City Marathon is sponsored by Belfast City 
Council, Sport Northern Ireland, Up and Running, New Balance, Tayto, 
Translink, Eventsec and Isaac Agnew.  Media partners are the Belfast 
Telegraph and U105.  Official accommodation partner is Premier Inn.

The Deep RiverRock Belfast City Marathon is organized by Belfast City 
Marathon Ltd., in partnership with Belfast City Council, the Northern 
Ireland Athletics Federation, Newtownabbey Borough Council, the PSNI, the 
Department for Regional Development, Sustrans and Translink.

The official charity of the 2008 Deep RiverRock Belfast City Marathon is 
the British Red Cross.

Visit www.belfastcitymarathon.com for full details 
of the 2008 Deep RiverRock Belfast City Marathon.


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