FOR IMMEDIATE RELEASE
2018 Austin Marathon Releases New Course
New route will highlight more Austin landmarks and enhance race day traffic
AUSTIN, Texas, September 12, 2017 -- High Five Events, one of the largest
privately owned event production companies in the United States, introduces
a new course for the 2018 Austin Marathon® that will highlight more of
Austin's iconic landmarks on race day and engage more Austin businesses and
restaurants. The new course was designed to provide a better participant
and spectator experience and allow enhanced traffic flow along the course,
while still finishing with the picturesque Texas State Capitol as every
runner's backdrop.
"I love the Austin Marathon, not just because it reminds me every year of
when I ran the half marathon but also because we get to show off our
beautiful city to thousands of visitors, and those visitors leave behind
tips for service industry workers and taxes that we use for the arts and
historic preservation," said Austin Mayor Steve Adler. "Only one person can
come in first, but everyone in town wins the Austin Marathon."
The first half of the Austin Marathon will remain unchanged. After Mile 12,
half marathoners will head south to the finish line while marathoners
continue east before turning north and running through The Drag, a portion
of Guadalupe St. that runs along the western edge of the University of
Texas campus. The course will highlight Austin staples like the University
of Texas Tower and historic Hyde Park neighborhood, while taking
marathoners on a tour of East Austin's restaurants, murals, and landmarks.
The course map can be viewed on the website.
High Five Events has worked closely with the City of Austin Transportation
Department and the Capital Metro Transportation Authority throughout the
planning of this beneficial course change. By working with the city and
continuing outreach efforts to local communities and businesses, the goals
of enhancing traffic flow and highlighting more of Austin will be achieved.
An increasing number of businesses and restaurants are opening their doors
to accommodate the tens of thousands of runners and spectators who make up
race day. All of these contributing factors will lead to the 2018 Austin
Marathon increasing its 2017 economic impact of $34.4 million.
"The Bee Grocery is honored to be on the Austin Marathon's new course;
we're counting down the days to February 18, 2018," said Brenda Le, owner
of The Bee Grocery. "Race day is full of excitement and we know downtown
will be buzzing with all of the runners and spectators. Good luck to all
the runners!"
The Austin Marathon will celebrate its 27th year running in the capital of
Texas on February 18, 2018. Austin's flagship running event annually
attracts runners from all 50 states and 20+ countries around the world.
Having start and finish locations just a few blocks apart, being within
walking distance of many downtown hotels and restaurants, and finishing in
front of the picturesque Texas State Capitol makes the Austin Marathon the
perfect running weekend destination. Participants can register for the
marathon, half marathon, or 5K. The new course is awaiting final approval
from the City Council, expected mid-November.
About High Five Events: Beginning with the launch of a single triathlon in
2003, High Five Events has grown to become one of the largest privately
owned event production companies in the United States. In addition to the
events it owns and produces, the Austin, Texas-based company offers
consulting and event production services to dozens of additional events
each year. High Five Events is a community-centric company with more than
100 years' combined experience organizing large events across different
venue types in a variety of locations. Follow High Five Events on Twitter
(@highfiveevents), Instagram (@highfiveevents), and Facebook
(facebook.com/HighFiveEventsWorldWide/) for news and updates.
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