FOR IMMEDIATE RELEASE

K-SWISS TO JOIN THE LOS ANGELES MARATHON
AS OFFICIAL FOOTWEAR AND APPAREL PARTNER

LOS ANGELES - September 28, 2009 ? The Los Angeles Marathon announced today
that K-Swiss has agreed to a multi-year agreement to become the Marathon's
official footwear and apparel partner. The fully integrated partnership
provides California-based K-Swiss with unique activations developed jointly
around the Marathon's multiple properties, including the Los Angeles
Marathon, the New Performance 5K, the Marathon Expo, and the LA Roadrunners
training program.

As the Marathon's official footwear and apparel partner, K-Swiss and the
Marathon will collaborate on the creation of a full line of licensed
apparel that will be sold at retail, online, at the Expo, and on race day
across various "pop-up retail" touch points. K-Swiss will also drive
apparel sales through owned and managed stores across Asia, providing both
companies with a platform to reach an enthusiastic and growing cadre of
runners overseas.

"We couldn't be more excited about this partnership," said Russ Pillar,
President of the Los Angeles Marathon. "K-Swiss' commitment to quality
product, innovation, and fun mirrors our own. We're confident that, working
together, we're going to create great value for our runners as we do for
one another."

"Our partnership with the Los Angeles Marathon is a carefully-planned part
of our commitment to the running market," said David Nichols, K-Swiss
Executive Vice President. "Both K-Swiss and the Los Angeles Marathon are
storied entities that have retained a sense of fun. We look forward to
bringing the best of the California lifestyle to the Los Angeles Marathon
and its runners."

During race weekend, K-Swiss will provide a unique trial environment at the
Expo for consumers and visitors alike and also will have a special presence
at the 5K and at the Marathon's city block parties and Finish Line Beach
Party.

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