FOR IMMEDIATE RELEASE

Jay Challenge LLC continue to Innovate

Jay, Vermont (October 11th 2007) Jay Challenge LLC is proud to announce
their expansion plan for the 2008 season.

Jay Challenge LLC( event promoter) will operate all their events under the
brand name The Ultimate XC. In order to better cater to a growing market,
we have created 3 different series; The running series, the mountain bike
series, as well as the 3 day stage race series

The running series will have 2 new events. One, in June in Quebec, Canada
and one in November in Moab, Utah

The mountain bike series will add the America's SS Championship in North
Conway, NH to it's current selection. Racers already have confirmed their
attendance from the USA, Canada, Dominican Republic, Cuba, Brazil, Costa
Rica and Mexico

The 3 day stage race series will survive. We continue to scout different
venues in order to bring back the world famous Jay Challenge: however the
Jay Challenge in it's original format will not take place in 2008. We are
presently working on introducing a 3 to 5 days running stage race for 2009.
Location TBA

For further details you can visit the web site www.ultimatexc.com

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