FOR IMMEDIATE RELEASE
Life Time Miami Marathon Selects Local Artist, Nicolas Vasquez,
to Create Custom Medal Ribbon for 2024 Event
Decade-long tradition features local artists whose designs reflect Miami
The first thing you will notice about the medal ribbon which Miami artist
Nicolas Vasquez created for the 2024 Life Time Miami Marathon on January 28
are the 3D images of the lush array of plant life that is found in the
tropical climate of South Florida.
"I wanted to create a motif of 3D plant designs showcasing some of these
plants with their intricate forms," Vasquez said. "I sought to capture the
essence of Miami's biodiversity by infusing the designs with an organic and
vibrant energy, reflecting the life that surrounds the runners.
"Our city is known for its harmonious blend of bright hues and smooth
gradients. From the blues of the ocean to the pinks of a sunset, our
ribbons celebrate the diverse colors that define the city."
For more than a decade, participants completing the Life Time Miami
Marathon, Half Marathon, Tropical 5K and Kids Run Miami events have taken
home a piece of collectible artwork. Life Time (NYSE: LTH), the event's
owner and producer, selects Miami-based artists each year to custom design
the finisher medal ribbon.
This year Vasquez, a rising 30-year-old with Colombian roots, got the nod.
His love for making art came from his mother who would build architectural
scale models and give him cut-outs of cardboard and paper to play with. He
glued them together and created new shapes and textures and before he knew,
he was also working with clay, painting, and digital art.
Vasquez moved to Miami in 2013 to attend Florida International University
and graduated in 2017 with a Masters in Architecture. Thats when he started
Vaco Studio which specializes in digital 3D art and traditional painting.
Vaco Studio has emerged as a creative hub that fosters collaboration and
innovation among artists and designers.
The flavor of his work is represented in the Life Time Miami Marathon medal
ribbons in the form of the plant motifs interacting with the sun-shaped
spinner 2024 Finisher Medal to create an illusion of a sunrise. Different
segments of the race course map have been overlaid with mile markers to
offer runners a visual overview of the route they conquered as they ran
Miami.
"I was very honored to be selected to take part in the design of these
ribbons for something that so many people see as a life objective," Vasquez
said. "It is definitely a huge honor and the fact that I live here in Miami
and get to show up at the race and participate in a different way is
definitely an honor."
Vasquez is also starting his own running journey now. He began running once
or twice a week in the past year and covers three to four miles each time.
Now he plans to participate in the Life Time Tropical 5K, the marathon
weekend warm-up race which will be held January 27 from Watson Island to
the southern tip of Miami Beach.
"I will get to get one of the medals which I designed," Vasquez said.
Eighteen thousand runners from across the globe will descend upon Miami for
the race and finishers of the world-renowned event will be graced with
Vasquez' creation. He joins a line of elite local artists who have designed
the neck ornament for the marathon, including:
-Peter Tunney
-Rigo Leon
-Bernard Zyscovich
-Jenny Perez
-Romero Britto
-Luis Valle
"The Miami Marathon medals have long been an iconic element of our event,
but the ribbons are where the real story lies," said Nicole Bostick,
Associate Marketing Director at Life Time. "For the past decade, local
artists have designed our ribbons based on their individual interpretations
and love of our city. Their amazing renditions never fail to wow us, and
we're thrilled to unveil the 2024 edition."
About Life Time, Inc.
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through
its portfolio of 170 athletic country clubs across the United States and
Canada. The Company's healthy way of life communities and ecosystem address
all aspects of healthy living, healthy aging and healthy entertainment for
people 90 days to 90+ years old. Supported by a team of more than 35,000
dedicated professionals, Life Time is committed to providing the best
programs and experiences through its clubs, iconic athletic events and
comprehensive digital platform.
###
|
