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Press Release - Charlotte Marathon - 4/25/24

FOR IMMEDIATE RELEASE

          RunCharlotte adds Keffer Jeep as Official Auto Partner 

Charlotte - RunCharlotte and the Novant Health Charlotte Marathon announce 
an all-new partnership with Charlotte-based Keffer Chrysler Dodge Jeep RAM 
(Keffer Jeep). Keffer Jeep joins the event as Official Auto Partner. 

RunCharlotte owns and produces six of Charlotte's most well-known running 
events, including the Novant Health Charlotte Marathon, which celebrates 
its 20th anniversary this fall. Keffer Jeep is a market leader in diverse 
vehicle inventory, customer service, and community involvement. This new 
partnership allows both brands to act on a shared mission to make a 
positive impact on the communities they serve.  

"We've had a long relationship with Jim Keffer and the Keffer brand over 
the years," said Tim Rhodes, RunCharlotte President and Managing Partner of 
the Novant Health Charlotte Marathon. "This partnership with Keffer Jeep 
takes it to the next level, bringing a brand that's synonymous with 
adventure and fun, and connecting it to the unique experience here at the 
Novant Health Charlotte Marathon."

Runners can expect to see Keffer Jeep plug-in hybrid electric vehicles 
(PHEV) leading the November 16th Novant Health Charlotte Marathon. 
RunCharlotte and Keffer Jeep will partner on other opportunities throughout 
the year. 

"We at Keffer Chrysler Dodge Jeep RAM are thrilled to be the Official Auto 
Partner of the Novant Health Charlotte Marathon," said Rick Trinkl, Keffer 
Jeep General Manager. "Celebrating 50 years in business, we're driven to 
inspire and support every runner's journey, mirroring their endurance and 
determination with our dedication to excellence in automotive service. 
Together, we're running towards a brighter, more connected community."

About RunCharlotte and the Novant Health Charlotte Marathon 

RunCharlotte is Charlotte's home for the resources, inspiration, and 
experiences to guide runners of all paces. Since 2005, the Novant Health 
Charlotte Marathon has capped the local road racing season. The event, its 
participants, and partners have contributed nearly $500,000 to support 
programs at Novant Health's Hemby Children's Hospital. November 16, 2024 
marks the 20thanniversary running of The Novant Health Registration is open 
for all events at: runsignup.com/Race/NC/Charlotte/CharlotteMarathon

About Keffer Jeep  

Keffer Chrysler Dodge Jeep RAM (Keffer Jeep) is a prominent dealership in 
Charlotte, NC, celebrated for its 50 years of dedicated service and 
commitment to integrity and customer satisfaction. This family-run 
dealership prioritizes honesty, transparency, and respect, ensuring a 
straightforward car-buying experience with their Price Beat Guarantee. 
Keffer Jeep positions itself as more than just a dealership; it's a part of 
the community, emphasizing southern hospitality and treating every visitor 
like family. Whether customers are in search of a rugged RAM 1500 or the 
iconic Jeep Wrangler, Keffer offers a wide selection of vehicles to meet 
diverse needs. Promising a warm welcome with a smile and a handshake, 
Keffer Jeep aims to make every customer a lifelong friend, reflecting their 
ethos of "The Family Store" in every aspect of their operations.

                                      ###

 

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