FOR IMMEDIATE RELEASE
Contact: Amy Tomchak
Huntington Beach Conference
& Visitors Bureau
Pacific Shoreline Marathon Runs With Surf City USA®
Huntington Beach, CA May 18, 2007
After eleven years as the Pacific Shoreline Marathon, race organizers
announced today the title of the event has been changed to the Surf City
USA® Marathon. The next event date is February 3rd, 2008 and registration
is set to open on May 19th.
While the popular oceanfront race course will still run along the
spectacular pacific shoreline, race organizers and runners agree that the
Surf City image better defines the unique feel of the event. "This event
has always been characterized by the laid back, unique surf culture of
Huntington Beach and Southern California," said Amy Tomchak, the event's
Executive Director. "The Surf City USA® brand adds to this allure."
"After more than a decade in our community, we're thrilled that the
Marathon has incorporated the Surf City USA® brand name into its title,"
said Doug Traub, President of the Huntington Beach Conference and Visitors
Bureau. "The Marathon is a perfect example of the Southern California
beach lifestyle. Through this partnership we can work even more closely
together to increase the world class stature of our destination and this
"This outstanding sporting event attracts thousands of people to Huntington
Beach from all over the country," said Huntington Beach Mayor Gil Coerper.
"It is important to our city and our community that Surf City USA® is home
to one of the greatest marathons on the west coast, and we believe
promoting this new name is that extra appeal that puts us over the top."
The race starts to a soundtrack of the Beach Boys, is led by lifeguard
vehicles and classic woody surf sedans, and runners are serenaded by surf
rock riff music as they make their way through the scenic race course. The
start line is on Pacific Coast Highway 101, runs past the famous Huntington
Beach pier, and makes its way down on to a multipurpose running path right
on the sand in the heart of Huntington Beach. With the encouragement of
local surfers cheering participants along the way, runners find the
atmosphere unique and inspiring. All finishers receive a classic surfboard
The event has sold out in advance for the last two years and is expected to
sell out even earlier by drawing more runners from other parts of the
country who want a taste of Southern California.
Registration and event information for the February 3rd, 2008 Surf City
USA® Marathon, Half Marathon and 5K is available at www.runsurfcity.com.