FOR IMMEDIATE RELEASE
2010 ING New York City Marathon Generates $340M for NYC
Race Raised $30.8M for Charities
Total Economic Impact Increased 25% Since 2006
New York, NY—The ING NYC Marathon generated a new high of approximately
$340 million in total economic impact for New York City last year, a New
York Road Runners (NYRR) commissioned study released today found. In
addition, the study showed that the Marathon generates more than $30
million for charities, and a record number of visitors, participants and TV
viewers were involved in last year's race.
The study is based on a survey of over 1,000 participants in the Marathon,
and assesses their spending in categories such as hotel, travel,
entertainment and retail, in addition to their direct expenditures on the
race itself. In addition, the study includes other metrics such as total
charitable donations captures, visitor estimates and number of total race
"This study demonstrates the crucial role the ING NYC Marathon plays in
bringing benefits to our whole city and making it more vibrant every year,"
said New York Road Runners CEO and President Mary Wittenberg. "In addition
to the hundreds of schools we help with health and fitness programs and
hundreds of thousands who participate in the races, this race has clearly
become a cornerstone of positive economic activity for New York that the
city can count on year in and year out."
"The New York Road Runners impact our economy by bringing in millions of
dollars through programs that benefit our overall city's health including
hundreds of thousands of students in public schools," said Council Member
Robert Jackson, Chair of the New York City Council Education Committee. "I
look forward to continue participating in races to come and supporting its
initiatives to improve the health and daily lives of our children."
"Running the ING NYC Marathon is a feat of willpower – but it's also a
testament to the economic power of the 2 million spectators, the runners
and their guests, the sponsors, the vendors, and the New York Road
Runners," said New York City Economic Development Corp. Chief Operating
Office Josh Wallack. "Not only does the marathon raise money for charity,
it results in real contributions to the City's booming tourism economy."
The study showed two ranges of total economic impact. The "conservative"
range showed $304 million in impact and the "baseline" range $378 million.
The conservative range includes only those impacts that would not have
occurred within New York City without the Marathon, and the baseline
includes all expenditures associated with Marathon participants and their
The full report can be requested by emailing
Other key findings from the report include:
Total economic impact from visitor and guest spending is 25% greater in
2010 than in 2006
Tax revenues to New York City from the ING NYC Marathon ranged from
$10.8 to $11.2 million.
2010 ING NYC Marathon drew 45,350 participants, 2 million spectators,
and a television reach of 315M worldwide
The race raised $30.8M for charities, $24.3M of that went to charities
The total number participants and their guests was about 290,250 people
Participants spend a total of close to $1,800 each during their visit
The 2010 ING NYC Marathon made an unprecedented charitable impact, raising
$30.8 million overall, $24.3 million of which went to NYC based charities.
NYRR provides a number of charities with entries to the event, each of
which recruits runners to raise at least $2,500 per participant and then
provides the runner with guaranteed entry into the race. NYRR receives a
fee for the entries, all of which is dedicated to NYRR's non-profit
More than 2 million spectators came to watch the 45,350 runners in person
and total direct spending was approximately $153.2 million from
participants and their guests.
The first phases of findings were based off an electronic survey of
approximately 1,000 participants in 2010 ING New York City Marathon. In
addition NYRR collected data concerning spending by Marathon sponsors and
vendors as well as charity fundraising. The final estimates were based off
ING NYC Marathon participants and their guests, the NYRR organization
itself, Marathon sponsors, vendors at ING Health and Fitness Expo, and
associated charity fundraising.
The analysis does not include spending and impacts generated by
unaffiliated spectators because many of them are likely NYC residents who
would be spending money anyway, even though this does not account for the
many others who are likely non-NYC residents who traveled into the city for
the race but were not associated with a participant.
Expenditures by Marathon sponsors, vendors at the ING Health and Fitness
Expo, and charity revenues generated by fundraising are also considered in
the impact analysis. Sponsor and vendor expenditures as well as NYC-based
charity revenues are assumed to be either directly or indirectly associated
with the Marathon.
Expenditures by media organizations for providing televised coverage of the
event, public costs of staging the event (security, street closures etc)
and media and branding value from extensive world-wide television exposure
for NYC were not considered.
NYRR retained AECOM to estimate the economic and fiscal impacts of the ING
New York City Marathon 2010. AECOM was retained on similar occasions by
NYRR to conduct a similar analysis.
New York Road Runners
Headquartered in New York City, New York Road Runners is dedicated to
growing the sport of running, enhancing health and fitness for all, and
meeting our community's needs. Our goal is to leverage the expertise
acquired in our 50+ year history to empower all people of all ages to live
fitter, healthier lives through participation in our races, community
events, instruction and training resources, and youth programs. Our races
and other fitness programs draw upwards of 300,000 people annually. The ING
New York City Marathon, NYRR's premier event, is the largest and most
inclusive marathon in the world, attracting the world's top professional
runners and raising over $20 million for charity annually. NYRR's
running-based youth programs, which currently serve nearly 100,000 children
in hundreds of schools and community centers, promote children's physical
fitness, character development, and personal achievement in underserved