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Press Release - Little Rock Marathon - 1/19/05

FOR IMMEDIATE RELEASE
                                                      Contact: 501-371-4770
                                                 

                    Little Rock Marathon Race Update



In this update:
*	New Course - New Start Times
*	Relay Marathon Shaping Up - Form A Team Today
*	Biggest Cash Purse Offered In Arkansas
*	Children Helping Children
*	Marathon Medicine
*	Smile Fund For Little Rockers
*	Volunteers - It Takes A Small Army
*	Adopt A Mile
*	The World Is Watching
*	Thank You to Our Official Sponsors 

NEW COURSE - NEW START TIMES
Third times the charm!  With construction of the new $23 million River 
Trail Project underway, Bill Torrey was faces with a dilemma - How do you 
take thousands of people around a huge construction project (affecting 
miles 15 - 20) without anyone noticing?  You don't and he didn't.  Finding 
about 5 miles of  "gentle and kind" road in Little Rock is not an easy 
task!  A draft of the new course is available on line.  The final map (with 
mile markers, relay areas and the all important water stops) will be on 
line shortly. 
    Here are the start times for the 2005 races:
	7:50 am - 5K 
	7:55 am - Wheelchair Marathon Race
	8:00 am - Marathon, Half Marathon, Relay Marathon
	2:00 pm - Little Rockers Kids Marathon 
	
RELAY MARATHON SHAPING UP
Think it is too late to participate in the 2005 race?  It's not too late!  
Individuals representing corporations, schools, churches, civic groups, 
friends or families can enter the Little Rock Relay Marathon.  A relay 
marathon is the marathon (26.2 miles) divided into four segments (6.8 
miles, 6.4 miles, 7.4 miles and 5.6 miles) and is comprised of four 
individuals (aka team) running and/or walking their leg of the marathon.   

Each relay exchange area is set up like a marathon finish line with all the 
fan fair of the full marathon.  Transportation is provided to each relay 
exchange areas. Your team can run or walk the Little Rock Relay Marathon 
and your team has 8 hours to complete the race.   A team kit and training 
information is available on the website.  If you need more information 
contact Roy Lamm, Relay Marathon Team Chair at 501-228-7111 or 
.  Make sure to watch our relay marathon partner KATV 
Channel 7 for updates and to find out what companies are racing.

BIGGEST CASH PURSE OFFERED IN ARKANSAS
All the volunteers around marathon headquarters know that bigger is better!  
So when our "Outrageous" Chair, Greg Hatcher, talked about paying a cash 
purse to the top athletes, we went to work on funding the purse.  Led by 
The Hatcher Agency and several corporate partners, more than $17,000 will 
be awarded to the top athletes in the marathon and half marathon races.  
Please see the "Star" on the website for details.

CHILDREN HELPING CHILDREN     
Arkansas Children's Hospital has come on board as the presenting sponsor of 
the Little Rockers Training Program.  With the hospital's generous support, 
we will be able to expand our free program across the state for the 2006 
season.  The talented folks at Children's will also help us refine 
marketing materials and helps us create a program that is fun, as well as 
easy-to-follow.   

MARATHON MEDICINE              
Did you know that the Little Rock Marathon training program is training 
more than 2,300+ athletes across the country?  Did you know that we offer 
online support to our athletes training for any of the Little Rock Marathon 
races?  Dr. Kent Davidson of Arkansas Specialty Orthopaedics is our 
Marathon Medicine Man and helps athletes through those aches and pains that 
crop of in while they are training?  If you haven't utilized this free 
services offered by Arkansas Specialty Care Centers, please check out the 
training page of the website or email Dr. Davidson directly at 
marathonmedicine@arspecialty.com

SMILE FUND FOR LITTLE ROCKERS              
What is the Smile Fund? The Smile Fund is an opportunity for individuals, 
schools, churches, or civic organizations to help less fortunate students 
pay for their participate in the Little Rockers Kids Marathon on Sunday, 
March 6, 2005. Funds contributed to the Smile Fund will pay the 
registration fee of those students in our community who are currently 
training in one of our many school programs who are financially unable to 
pay for the register fee of the Little Rockers Kids Marathon.  The Smile 
Fund will also help schools participating in the program pay for supplies. 
Please help give every Little Rocker the chance to be a finisher and 
participate in the 2005 Little Rockers Kids Marathon.  

VOLUNTEERS - IT TAKES A SMALL ARMY
Last year's marathon would not have been possible without the 1,200+ 
volunteers we had working countless hours to make it happen.  We need even 
more volunteers this year with the increase in participants and the 
potential for seasonal March weather.  If you need more information contact 
Linda Sue Sanders, Volunteer Chair at 501-228-2008 or suewho2@att.net. The 
website also has complete details along with a volunteer application.

ADOPT A MILE
Want a cost effective way to make a lasting impression on thousands?  Adopt 
a mile of the 26.2-mile Little Rock Marathon Course.  You could receive an 
award for the best mile!  Several corporations have already taken a mile.   
Please contact Greg Hatcher at 375-3737 or greg@hatcheragency.com for 
pricing and requirement.

THE WORLD IS WATCHING
The Little Rock Marathon was recently written up in the January 2005 issue 
of Runner's World as a race to do in 2005.  They article made note of our 
medal - "the world's largest finisher's medal," the Hatcher House Perks 
Tent, and our race shirt.

THANK YOU TO ALL OUR OFFICIAL SPONSORS 
We are presented by the Arkansas Democrat-Gazette.

Also sponsored in part by:
Little Rock Convention & Visitors Bureau, Arkansas Children's Hospital, 
Arkansas Specialty Orthopaedics, Barrett Hamilton Inc., Citadel 
Broadcasting Co., Clear Mountain Water, Healthy Arkansas, Datamax of 
Arkansas, Diamond Bear Brewing Company, Fence World, KARK Channel 4, KTHV 
Channel 11, Magna 4 Printing, The Hatcher Agency, The Rotary Club of Little 
Rock, adidas, Alltel Corp., Bedford Camera & Video, Clear Channel 
Television, Hugg & Hall, KATV Channel 7, KDIS FM 99.5 Radio Disney, Lemon 
Grass Design Studio, Macaroni Grill, Papa John's Pizza, Pepsi Americas, 
Riggs Power Solutions, Stephens Group, Inc., Arkansas Pediatric Clinic, 
Delta Dental, Easy Runner, Lamar Companies, Landers Buick Pontiac GMC 
Hummer, MEMS, Qualchoice Of Arkansas Inc., SBC Corporation, Sysco Foods, 
Unum-Provident Insurance and Janet Jones Company.

The 2005 Little Rock Marathon will take place on Sunday, March 6, 2005 in 
Downtown Little Rock.  Online Registration is available at 
www.littlerockmarathon.com.   Proceeds from the Little Rock Marathon and 
companion events help to fund the programs and services of Little Rock 
Parks & Recreation.  To learn more about Little Rock Parks & Recreation 
please visit www.lrpr.org or call 501-371-4770.


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