FOR IMMEDIATE RELEASE
Contact: Steven Karpas
HP Houston Marathon teams up with New Balance
New Balance to be official running shoe sponsor
HOUSTON, Sept. 8, 2004 –– New Balance has signed on as the latest sponsor
of the nation’s premier winter marathon, the HP Houston Marathon, scheduled
for Jan. 16, 2005.
“We are honored to be affiliated with the largest marathon and half
marathon in Texas and one of the premier running events in the country.
Being an official sponsor to this great event is a logical way for us to
reach out to the running community and introduce our innovative footwear
and apparel to more athletes,” says Brendan Murray, marketing promotions
associate at New Balance.
The Boston-based athletic footwear and apparel manufacturer and advocate of
running since the 1930s will be the Official Running Shoe Sponsor of HP
Houston Marathon. New Balance and its line of running shoes and
performance apparel will be visible throughout the event, with a display at
the marathon expo, signage, merchandise giveaways and special training
seminars at the New Balance Houston store.
“New Balance is one of the most highly regarded companies in the running
industry, and we are fortunate to have its support of our event,” said
Brant Kotch, HP Houston Marathon race director. “It is this type of
sponsorship commitment that allows the marathon committee to continually
add components to the event and enhance the race experience for all
Registration for the HP Houston Marathon is under way on the HP Houston
Marathon Web site at www.hphoustonmarathon.com and its annual kickoff party
slated for Monday, Sept. 13 in Memorial Park from 5 to 7 p.m.
The HP Houston Marathon, a Running USA founding member, is the nation’s
premier winter marathon, annually attracting participants from all 50 U.S.
states and nearly 20 foreign countries. In 2004, more than 18,000 runners
took part in four marathon weekend events (marathon, half marathon, 5K and
children’s run). The HP Houston Marathon offers the only closed marathon
course in Texas and is ranked among the top five in the nation by the
Ultimate Guide to Marathons for fastest course, organization and crowd
support. More than 5,000 volunteers organize the race, which is Houston’s
largest single-day sporting event.
For more information about New Balance, visit www.newbalance.com. More
information is available online at www.hphoustonmarathon.com or