FOR IMMEDIATE RELEASE
Upstate Orthopedics Named Sponsor of
the Inaugural Empire State Marathon and Half Marathon
SYRACUSE, NY-Aug. 8, 2011-Achieve Fitness, LLC announced today Upstate
Orthopedics as an official sponsor of the Inaugural Empire State Marathon
and Half Marathon on Oct. 16, 2011, as well as the Driver's Village New
York State Health and Wellness Expo on Oct. 14 and 15.
As part of its sponsorship, Upstate Orthopedics will be frequently
mentioned during the Empire State Marathon and Half Marathon; have their
logos added to all printed/promotional materials, signage and advertising,
including radio, television and billboard spots; and receive booth space at
the Driver's Village New York State Health and Wellness Expo.
"This is a great partnership for all parties involved," said Brian Collins,
principal owner of Achieve Fitness, LLC, management company for the
Inaugural Empire State Marathon and Half Marathon. "Upstate Orthopedics
shares our commitment to distance running and the encouragement of health
and fitness to area residents. Their involvement gives us greater
visibility and awareness throughout the wellness community."
"The physicians and staff at Upstate Orthopedics are proud to be a sponsor
of the inaugural Empire State Marathon," said Lisa DaRin, Administrative
Director. "Our practice is committed to helping people live healthy and
active lives and our sports medicine division and other surgeons in our
practice understand the importance of returning a patient to their sport
following an injury. We are pleased to be a part of such an exciting event
in our community."
Upstate Orthopedics recently opened OrthoNOW!, a new after-hours, walk-in
program for urgent orthopedic problems. The program offers patients
immediate access to a team of orthopedic specialists during daytime,
evening and weekend hours for sprains, breaks, dislocations and sports
injuries. Staffed by the orthopedic surgeons and mid-level providers from
Upstate Orthopedics, the program helps patients avoid long emergency room
waits and higher out-of-pocket facility co-pays.
About Upstate Orthopedics
Upstate Orthopedics is a state-of-the-art orthopedic facility in Syracuse,
offering treatment options for issues ranging from factures to congenital
conditions. The company's surgeons combine decades of experience and
knowledge – and the most cutting-edge research – to identify the best
treatment and surgical options to effectively manage orthopedic problems.
Furthermore, all physicians are also professors of medicine at Upstate
Medical University and University Hospital. This affiliation creates a
constant flow of practicing residents, resulting in more focused time spent
with patients. Additional information is available at
About Achieve Fitness, LLC and the Empire State Marathon
Founded in 1998, Achieve Fitness, LLC is a leading sports marketing,
training and event company in Phoenix, Arizona. A consulting company for
the P.F. Chang's Rock 'n' Roll Arizona Marathon, Achieve Fitness is the
managing entity of 1st Marathon, 1st Triathlon, the recently reacquired
Valley of the Sun Marathon and Half Marathon, and the Empire State Marathon
and Half Marathon. Principle owner Brian Collins is a native of Central New
York and graduate of Cicero-North Syracuse High School, Syracuse University
and Le Moyne College.
On Oct. 16, 2011, the Empire State Marathon and Half Marathon will give
runners an up-close view of Central New York's rolling landscape and
vibrant autumn colors. The USATF-certified course, which begins and ends at
Alliance Bank Ball Park Stadium, travels through the cities of Syracuse,
Liverpool and Baldwinsville. A pre-race health a fitness expo will be held
on Oct. 14-15 and feature vendors from the running and fitness industries.
Additional information about the Empire State Marathon and Half Marathon is
available at http://www.empirestatemarathon.com.