FOR IMMEDIATE RELEASE
adidas Announces Boston Marathon Training Program + Race Tips
adidas' New Boston365 to Help Runners
Qualify for World's Most Prestigious Road Race
PORTLAND, Ore. (April 13, 2012) – adidas celebrates its 23rd year as the
official footwear and apparel supplier of the Boston Marathon with the
launch of Boston365, a new training program designed to help runners
achieve the ultimate goal of running the world's most coveted marathon.
In partnership with Fleet Feet Sports specialty running stores, adidas'
Boston365 program provides assessment, coaching and training to support
participants hoping to qualify for and gain entry into future Boston
"With elite coaching partners and deep roots in running that stretch back
to legends like Jesse Owens, Grete Waitz and current marathoner Geoffrey
Mutai, adidas offers a comprehensive and integrated training program for
those gunning to get better and faster to qualify for the Boston Marathon,"
said Mikal Peveto, director of running, adidas America. "Combining our rich
performance heritage with our state-of-the-art personal coaching platform
allows us to provide runners with a truly unique vehicle to achieve their
Information and registration for Boston365 will be available online at
RunBoston365.com in June and in-store at Fleet Feet Sports in September.
The program includes micoach registration, which provides opportunities for
runners to improve performance and get faster. Subscribers can participate
in Coaching Circles run by local Fleet Feet training group leaders, develop
individualized and time-specific programs and create unique apparel to
celebrate a group's quest to qualify.
Participants who don't make it into next year's marathon are invited redeem
themselves during Run Your Own Boston on Patriot's Day. The top three
participants who capture the best video of their marathon will be entered
into winning Boston Marathon entries for the following year.
"Race strategy is so important when it comes to preparing for the Boston
Marathon," said Greg McMillan, adidas partner and McMillan Elite coach.
"My one piece of advice is to trust your training and preparation and once
you learn what works for you, stick with it and don't switch it up during
the race. In the days leading to the race, don't over rest or over train.
Above all, smile a lot to relieve anxiety and enjoy the experience!"
Like last year's world record breaking performance by adidas athlete
Geoffrey Mutai and near fastest time by Caroline Kilel, the 116th Boston
Marathon promises to be another exhilarating year for the brand. Both
Mutai and Kilel will be returning to defend their records along with
several other adidas hopefuls including Nicholas Arciniaga of Houston and
Jason Hartmann of Chicago.
adidas is proud to provide the official footwear and apparel for the 116th
Boston Marathon. The Official Boston Marathon Jacket, the adizero Boston 3
and adizero Adios 2 running shoes are available at the Boston Marathon Expo
at Seaport World Trade Center, adidas.com and Boston-area retailers
Marathon Sports and City Sports. Fans and runners can also visit a pop up
adidas retail store in Copley Square.
adidas running innovates high performance footwear and apparel to help
athletes of every level get faster and better for their sport. For more
information visit adidas.com and facebook.com/adidasrunning.
Fleet Feet Sports is the industry leader in franchising successful,
community-oriented, specialty stores serving runners, walkers and lifetime
fitness enthusiasts. With 93 locations in 33 states and the District of
Columbia, Fleet Feet offers support for existing and potential franchises
out of its corporate headquarters in Carrboro, N.C.
Boston Marathon®, B.A.A. MarathonTM, and the B.A.A. Unicorn Logo are
registered trademarks of the Boston Athletic Association. Use of these
trademarks without written permission from the Boston Athletic Association
Established in 1887, the Boston Athletic Association is a non-profit
organization with a mission of managing athletic events and promoting a
healthy lifestyle through sports, especially running. The B.A.A.'s Boston
Marathon is the world's oldest annual marathon, and the organization
manages other local events and supports comprehensive charity, youth, and
year-round running programs. Since 1986, the principal sponsor of the
Boston Marathon has been John Hancock Financial. The Boston Marathon is
part of the World Marathon Majors along with the Virgin London Marathon,
BMW Berlin Marathon, Bank of America Chicago Marathon, and the ING New York