FOR IMMEDIATE RELEASE
adidas and Boston Marathon Announce Contract Extension
Boston, Mass. - adidas and the Boston Athletic Association (B.A.A.) are
celebrating their 20-year partnership with a contract extension that keeps
the brand as the Official Supplier and Outfitter of the Boston Marathon for
years to come. Looking forward, adidas and the B.A.A. will be together for
the B.A.A.'s 125th anniversary in 2013, and the historic 125th running of
the Boston Marathon in 2021.
This year, adidas will again supply the coveted official Boston Marathon
jacket and will outfit more than 10,000 race volunteers, media members,
medical personnel, race officials and staff. In addition, the extension
expands on the adidas role to include exclusive rights to manufacture,
distribute, promote and sell B.A.A. branded apparel.
"The Boston Marathon is the world's most prestigious road race. Runners of
all levels travel to Boston each April to run, cheer or simply watch
history being made. As a running brand it is the place to be," said Patrik
Nilsson, President, adidas America. "The Boston Marathon is a key platform
for us to introduce new products and technologies, and we look forward to
more opportunities to build on the traditions surrounding this race with
runners and fans alike."
When adidas first sponsored the Boston Marathon in 1989, the race had 6,458
entrants; this year it will have 26,400. The B.A.A. and adidas will
continue to create comprehensive and proactive community outreach programs
to serve and promote sports in the city of Boston. Currently, the two
entities partner on programs such as clinics for Boston-area runners
throughout the year and the B.A.A. Kid's Relay Challenge, conducted over
"The partnership between the B.A.A. and adidas has strengthened the Boston
Marathon in ways that not even we could have predicted," said Guy Morse,
B.A.A. executive director. "We have been able to inspire, motivate and
create products, events and programs that are consistent with the Boston
Marathon's prestige and history. Since we joined efforts in 1989, adidas
has been with the B.A.A. and with runners every step of the way."
2009 Boston Marathon Product
adidas running product will be on sale at the adidas booth at the John
Hancock Sports & Fitness Expo inside the John B. Hynes Convention Center
and at local Boston retailers including Marathon Sports, City Sports, New
England Running Company and the Greater Boston Running Company. The full
line of product can be purchased online at www.shopadidas.com.
In celebration of the 20th anniversary of the original partnership and
the running of the 113th Boston Marathon, adidas designed a limited edition
B.A.A. Supernova Sequence 2 running shoe. The limited-edition shoe
features a unique colorway with the iconic B.A.A. unicorn logo. Only 800
pairs of the shoes were created. The shoes retail for $100 and are
available at the Boston Marathon Expo, Marathon Sports, City Sports, New
England Running Company, the Greater Boston Running Company and
All runners should have the chance to show off their accomplishment and
adidas and the B.A.A invite them to do that with the Official Race Jacket
of the 113th Boston Marathon. Featuring ForMotion apparel technology that
optimizes performance and fit, this jacket offers greater comfort and
freedom of movement. The ClimaProof lightweight shell allows heat and
sweat to evaporate while keeping cold air and wind away from the body. The
jacket retails for $90 and is available for men and women.
For the first time, Marathon finishers will have the chance to create a
personalized t-shirt after the race through adidas and partner
SpreadShirt.com. Finishers can visit the site to select from various
colors and styles and also can incorporate the official B.A.A Marathon logo
as well as their finishing time on select designs.