FOR IMMEDIATE RELEASE
AUSTIN MARATHON TITLE SPONSORSHIP SHIFTS FROM AT&T
Support of Many Longtime Sponsors Continues as
Race Begins Title Sponsor Search
AUSTIN, Texas - Sept. 15, 2008 - The 2009 Austin Marathon will bear the
name of a new title sponsor as the two-year contract with AT&T has ended.
AT&T helped elevate the race to sold-out capacities in both 2007 and 2008
and introduced music and technology elements never before seen in the
"Every race or major event experiences title sponsor changes," said Austin
Marathon race director and Conley Sports founder, John Conley. "We hate to
say goodbye to a great sponsor like AT&T, but we know this gives us an
opportunity to bring a new personality into the race, and once again,
improve our event."
The Austin Marathon event organizers at Conley Sports plan to build on the
longtime support of returning sponsors like Seton Family of Hospitals,
Coca-Cola, H-E-B and Oroweat, all of whom play critical roles in making the
race happen for approximately 12,000 runners and 30,000 spectators each
"We're lucky to have a very solid group of long-time sponsors in Seton,
Coca-Cola and H-E-B and Oroweat," Conley said. "Their sustained
contributions have made the Austin marathon a destination race for runners
across the U.S."
Sponsorship discussions are a year-round activity for any event like the
marathon. The race can now officially open up those discussions to include
title sponsorship consideration. A new title sponsor brings the opportunity
for the race to further benefit both participants and spectators.
Since its first race in 1992 with 605 competitors, the Austin Marathon has
grown to become the 19th largest in the United States. It is the 10th
largest combined marathon and half-marathon event in the country,
attracting more than 10,000 runners and 30,000 spectators to Austin each
year and generating more than $10 million for the local economy. The goal
of the event has always been to organize a world-class marathon that unites
the community, brings national attention to the region, promotes health and
fitness, and serves as a fundraising engine for both local and national
charities. The 2009 Austin Marathon and Half Marathon will be held Feb. 15,
Visit www.youraustinmarathon.com for more information.