FOR IMMEDIATE RELEASE
The Publix Super Markets Fort Lauderdale Welcomes A New Presenting Sponsor
Fort Lauderdale, FL - September 24, 2013 - The Publix Super Markets Fort
Lauderdale A1A Marathon & Half Marathon welcomes Colavita Olive Oil as the
Presenting Sponsor of the event. Colavita secures the naming rights
alongside Publix Super Markets for the 2014 & 2015 events. Long a champion
of health & fitness, Colavita welcomes the opportunity to partner with a
signature, South Florida community running event.
"Colavita is proud to present the Publix Fort Lauderdale A1A Marathon, an
event with a huge reputation for providing a great experience for
participants and sponsors alike. We couldn't be happier to be involved
with this event and look forward to a fantastic race!" (John Profaci, Vice
President of Marketing at Colavita USA in Edison, NJ)
Colavita will be featured prominently throughout the marketing and on-site
branding during the race weekend. Attendees of the event will also have
the opportunity to interact with the Colavita team during the Publix Health
& Fitness Expo on Friday and Saturday, Feb. 14-15, 2014 at the Broward
County Convention Center. The expo is free and open to the public.
The two-year search for an anchor sponsor has paid off for the race
organizers, Exclusive Sports Marketing. Matt Lorraine, the President & CEO
shared his excitement. "We are very pleased to have secured a partnership
with Colavita. Its team shares our passion for health & fitness. We are
extremely proud and honored to have two iconic brands in Publix Super
Markets and Colavita Olive Oil taking the lead in our event."
The Fort Lauderdale A1A Marathon & Half Marathon is an annual running event
that takes place during President's Weekend. 2014 will mark the 9th
anniversary of the run. The event weekend features a Marathon, Half
Marathon, 5K, Kids Fun Run, and the Publix Health & Fitness Expo. The
"A1A" has steadily grown from its humble beginnings, now attracting over
25,000 people to the weekend of events.
Family-owned Colavita USA LLC, headquartered in Edison, NJ, has been
importing and distributing Colavita Extra Virgin Olive Oil for over 30
years. Colavita Extra Virgin Olive Oil is recognized as the #1 Italian
brand in the US and has earned awards from renowned cooking publications
such as Fine Cooking and Cook's Illustrated and general-interest magazines
like Men's Health.
Colavita® authentic Italian specialty products, including durum wheat
semolina pasta, a full selection of balsamic and wine vinegars, traditional
and organic pasta sauces, and olive-canola blended oils are the ingredients
of choice for chefs in home, restaurant, and professional kitchens. In
addition, Colavita markets fine food and beverage products under the Cirio
and San Benedetto labels and through partnership agreements with leading
retailers, chefs, and cookbook author and TV host Rachael Ray. Colavita is
also the sole importer and distributor of Perugina food and confectionery
products, including the iconic Baci line, in the US.
If you would like more information about this event or Colavita, please
contact Matthew Lorraine at (561) 504-2001, or email Matt at