FOR IMMEDIATE RELEASE
A1A Marathon To Capitalize On Fort Lauderdale Brand
Fort Lauderdale, FL - The A1A Marathon and Half Marathon enhances its image
simply by adding two words to the front of its name: Fort Lauderdale.
It has been one year since Mathew Lorraine and Chris Colgan purchased
Exclusive Sports Marketing, the company that organizes the A1A Marathon and
Half Marathon, and what they began to realize was as much as coastal locals
know where "A1A" is, many do not. "We get a lot of people who think it's
the 'AYA Marathon,' or the 'A eye A Marathon,' this is what made us rethink
calling the marathon just the 'A1A Marathon,'" said Colgan, President,
Exclusive Sports Marketing.
There are two other South Florida Marathons: the Marathon of the Palm
Beaches, and the ING Miami Marathon, both easily identifiable utilizing
their respective destinations for marketing. With Fort Lauderdale evolving
into a very trendy destination where casual meets luxury it makes sense to
borrow from the Fort Lauderdale brand to promote the Marathon. Just in the
past year several luxury brands have opened along Fort Lauderdale Beach,
including The Atlantic, Starwood's boutique luxury brand, St Regis, and
soon a new W Hotel.
"Creating a brand involves more than your target market to choosing you, it
is also getting to new and potential customers. It is important that
potential customers see you as the only option because of the unique
experience you provide. Objectives of a solid brand should include
delivering your message clearly, give you credibility, connect you with
your customers, and motivate customers to buy in to your brand. We believe
adding the 'Fort Lauderdale' brand will provide that to the A1A Marathon,"
explained Mathew Lorraine CEO of Exclusive Sports Marketing.
The 3rd Annual Fort Lauderdale A1A Marathon & Half Marathon is scheduled
for Sunday, February 17, 2008. The start of the marathon is in downtown
Fort Lauderdale in front of the Museum of Discovery and Science and
finishes at South Beach Park. For more information go to www.A1Amarathon.com.