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This race is about Chicago, its volunteers, the flat course, the spectators, the great organization/staging of race logistics, and the host city—the marathon sponsor/namesake/branding is almost invisible at Chicago. My thoughts are most runners are more likely shunning races by the Competitor Group—they are commercial spectacles with sky-rocketing prices, a cash-machine at every turn, and cookie-cutter (boring) execution. They are less of a sporting event and race logistics—especially transportation—always seems to fall short. My guess is the growth curve for marathons is beginning to peak—several races are finding it harder to find sponsors and runners can only ask so often for donations for their charities- -perhaps a bit less commercialism is just what the sport needs.
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