I had the same problem when I trained for my first marathon. Here's what worked for me -
(1) Stretching every day, even on days you don't run. If you do yoga, "pidgeon pose" is an excellent stretch. Also, get a foam roller and roll the side of your leg (hip to knee) over it about 10 times - one of the best 'stretches'.
(2) I saw a sports podiatrist who prescribed custom orthotics to balance my feet. This helped immensely!
(3) When it first flaired up, I did physical therapy until the inflammation went down. Icing also helped.
(4) Cross training to strengthen other leg muscles. Either via weights, spinning or elliptical. I found spinning worked best for me.
(5) Don't take Advil or any other medications while training - pain is your body's way of telling you something isn't right, and you don't want to mess with your IT band. If you feel pain, stop and walk.
Everyone's body is different so you might find something that works best for you. IT band issues are common among runners so you're not alone.
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