Promote Your Race — Reach 100,000+ Runners Monthly
Across the U.S.!

Once verified, an organizer gains full access to update the race listing, including name, date, distances, descriptions, course maps, photos, social media, and links. These updates help ensure accurate, compelling information is displayed to participants, increasing visibility and registrations.

Organizers can publicly respond to participant reviews. These responses are both visible on the event page and emailed to the reviewer. If a review violates MarathonGuide’s content guidelines - such as containing inappropriate language, false information, or promotional spam - it can be flagged by the organizer. The MarathonGuide team then reviews and takes action to maintain fairness and integrity across the platform.

A verified account confirms that the user is the legitimate organizer of the event. Verified status includes a blue checkmark, allows for review aggregation across multiple events, and triggers new race announcements to past participants or followers. This helps build trust and promotes brand continuity for organizers managing more than one event.

Verified races may be selected for inclusion in MarathonGuide’s seasonal and thematic “Top 10” editorial features. These lists (e.g., Best Coastal Marathons, Top Winter Races, Fastest Courses) are promoted in articles, newsletters, and search listings to increase traffic and build prestige for featured events.

Plans starting at the Starter level remove all third-party and competitor advertisements from the event page. This ensures that site visitors focus solely on the organizer’s race, eliminating distractions and potential clickaways.

Featured events are shown at the top of relevant search results by geography and time of year. If multiple events are featured in the same category, they rotate visibility on a fair schedule, typically appearing every second or third view. This positioning gives the event a major visibility boost to users searching for races near the event's location.

Full site visibility ensures the organizer’s event appears in high-traffic promotional placements across MarathonGuide, including in headers, sidebars, search result interstitials, and related content articles. This approach creates significant brand awareness and can result in hundreds or thousands of additional visits to the event profile.

Impressions refer to the number of times an ad for the organizer’s event is shown to users across the site. Depending on the plan, events can receive from 25,000 up to 250,000 impressions, significantly amplifying event exposure to runners actively planning their next race.

A newsletter mention places the event name and link in MarathonGuide’s weekly email to subscribers. These mentions can generate hundreds of clicks from runners who are actively looking for new races to join.

A spotlight ad includes a visual, detailed promotional block within the newsletter. Unlike a standard mention, it features an event description, imagery, and call-to-action - all designed to capture more attention and drive significantly more traffic to the event page.

Organizers can supply multiple ad creatives, which MarathonGuide will rotate across the site. The system tracks performance metrics and helps identify which versions perform best. Based on that data, MarathonGuide can assist in creating optimized variations to further improve click-through rates.

For plans that include ad creative, MarathonGuide’s internal team handles design and messaging to create professional-grade promotional materials. These ads are tailored to resonate with runners and encourage clicks, using proven layout strategies and attention-grabbing content.

Premium ad formats offer enhanced visual presentation such as larger banners, geo-targeting overlays, or dynamic scroll placements. These formats are more noticeable to site visitors and tend to generate higher engagement rates, making them ideal for high-priority events.

An email takeover is a solo spotlight email sent to the full MarathonGuide subscriber base that focuses exclusively on the organizer’s race. These campaigns include multiple content blocks - event descriptions, runner reviews, photos, key dates - and generate the highest level of engagement across all email offerings.